Strategic Communications Account Lead

ICF Next; Durham (NC); On-site; USD 81,000 - 138,000; Full time

Job summary

ICF Next in North Carolina is seeking a seasoned professional to lead client engagements and drive integrated marketing and outreach campaigns for complex initiatives. The role involves managing cross-functional teams, coordinating with partners, and delivering data-driven results.

You will guide messaging, segmentation, and content development while maintaining strong client relationships and ensuring project success, within a travel-friendly, client-focused environment.

Qualifications

• Bachelor’s degree required.
• 7+ years of experience in account management, project management, communications, marketing, advertising, public outreach, or public involvement.

Responsibilities

• Serve as the primary client contact, building strong relationships, leading meetings, managing expectations, and ensuring overall client satisfaction.
• Develop and lead integrated marketing, communications, and public outreach strategies aligned to program goals, target audiences, and behavior-change objectives.
• Manage end-to-end campaign execution across multi-channel efforts (digital, media, PR, outreach), ensuring alignment with scope, schedule, and budget.
• Create and oversee detailed project plans, timelines, deliverables, and budgets while managing multiple concurrent initiatives.
• Coordinate cross-functional teams and external partners to ensure seamless delivery.
• Lead development of messaging frameworks, audience segmentation, and content strategies that translate complex initiatives into clear, impactful communications.
• Plan and execute stakeholder engagement and public outreach activities, including community events, public meetings, and partnerships with local organizations.
• Collaborate on media and public relations efforts, including campaign planning, press materials, media coordination, and performance tracking.
• Establish KPIs, monitor campaign performance, and deliver data-driven insights, reporting, and recommendations to clients and leadership.
• Identify risks, solve problems proactively, and continuously optimize campaigns and processes to improve outcomes and efficiency.

Skills

Client relationships

Communication

Presentations

Project leadership

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

ICF Next in North Carolina is seeking a seasoned professional to lead client engagements and drive integrated marketing and outreach campaigns for complex initiatives. The role involves managing cross-functional teams, coordinating with partners, and delivering data-driven results.

You will guide messaging, segmentation, and content development while maintaining strong client relationships and ensuring project success, within a travel-friendly, client-focused environment.