EVP/Chief Marketing Officer

TruStone Financial Credit Union; Burnsville (MN); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

22+ days PTO

10+ holidays

Volunteer time

401(k) with company match

Profit sharing

Disability insurance

Life insurance

Employee discounts

Job summary

TruStone Financial Credit Union, Burnsville, seeks an EVP/Chief Marketing Officer to lead Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience. You will craft an integrated marketing and digital strategy to elevate the brand, enhance member experience, and drive growth across channels.

The EVP/CMO partners with the President/CEO and Board, translating strategy into initiatives that deepen member relationships while ensuring regulatory compliance and a culture of

Qualifications

• Bachelor's degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Demonstrated innovation and creativity in marketing initiatives.
• Thorough knowledge of laws and regulations governing assigned areas.
• Excellent verbal and written communication and public relations skills.
• Ability to analyze member demographics and profiles.
• Ability to lead teams and committees and collaborate in teams.
• Ability to define problems and apply remedies.
• Ability to interpret Credit Union policies and procedures and handle diverse information.
• Proficiency with Microsoft Office, Internet, and Email.

Responsibilities

• Provide strategic leadership for Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience.
• Develop an integrated marketing and digital strategy to strengthen the brand and member experience.
• Drive acquisition, engagement, loyalty, and sustainable growth.
• Serve as strategic advisor to President/CEO, Executive Management Team, and Board of Directors.
• Translate organizational strategy into impactful initiatives that advance TruStone's mission.

Skills

Leadership

Strategic thinking

Communication

Confidentiality

Regulatory awareness

Education

Bachelor's degree in Marketing or related field

Job description

WHAT YOU'LL DO:

As a member of the Executive Management Team, the EVP/Chief Marketing Officer provides strategic leadership for Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience. This executive develops an integrated marketing and digital strategy that strengthens TruStone Financial's brand, enhances the member experience, and drives acquisition, engagement, loyalty, and sustainable growth.

The EVP/CMO serves as a strategic advisor to the President/CEO, Executive Management Team, and Board of Directors, translating organizational strategy into impactful initiatives that advance TruStone's mission, deepen member relationships, and strengthen its positive impact in the communities it serves.

WHAT YOU'LL BRING:

Availability to work full-time at our Burnsville Administrative Office; exempt.

In addition:

• Bachelor's degree in Marketing or related field, or equivalent work experience.
• 10+ years previous marketing leadership experience.
• Demonstrated innovation and creativity skills.
• Thorough knowledge of laws and regulations governing assigned areas.
• Excellent verbal/written communication and public relation skills. Ability to communicate complex information in a clear, concise and professional manner to a wide variety of audiences.
• Ability to read and interpret information regarding member demographics and profiles.
• Ability to lead teams and committees as well as participate and contribute in team, committee and task force environments.
• Ability to define problems and apply appropriate remedies.
• Ability to understand and apply, when necessary, Credit Union policies and procedures and possess the ability to interpret verbal and written instructions, as well as deal with abstract and concrete variables.
• PC experience to include a general working knowledge of Microsoft Office, Internet, and E-mail or equivalents.
• A high degree of integrity and ability to always maintain complete confidentiality of all credit union proprietary and job-related data and information.
• Maintains awareness of enterprise compliance requirements, including Bank Secrecy Act (BSA/AML) obligations, and follows internal policies and escalation protocols as applicable.
• Ability to pass a pre-employment drug test and various background checks.li>
• Regular and reliable attendance at the workplace.

WHO WE ARE:

TruStone Financial is a member-owned credit union offering comprehensive, straightforward, and competitive financial solutions designed to support our members' financial health. Established in 1939 by a group of teachers, TruStone Financial has grown into Minnesota's second-largest credit union. With over 550 dedicated employees, we serve more than 200,000 members across 24 branches in Minnesota and Wisconsin. Our vision is to deliver exceptional financial experiences, and to achieve this, we need exceptional people! Join our expanding team and help us fulfill our mission to engage, educate, and inspire members toward lifelong financial well-being.

WHAT WE OFFER:

The salary range for this position is $250,000 to $300,000 per year plus incentives. In addition, we offer:

• Health insurance with the option to choose between a Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• 22+ days of paid time off annually.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer.
• 401(k) with an employer match - plus, after one year of service, an additional employer contribution.
• Profit sharing opportunities.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x your base salary.
• Special employee discounts when you join TruStone Financial as a credit union member.
• Employee activities, events, discounts, and many other great benefits and perks!

TruStone Financial Credit Union is an affirmative action and equal opportunity employer of protected veterans, individuals with disabilities and all protected classes.