Strategic City Communications Lead

cityoflufkin; Lufkin (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

The City of Lufkin seeks a Communications Manager to lead the city's internal and external communications program, advising on messaging, media relations, and public engagement. Working with City leadership, this role develops and implements coordinated communications that promote a consistent City brand and aligned public information.

The ideal candidate will craft integrated communication plans across channels, manage media inquiries, draft press materials, and coach staff for professional

Qualifications

• Bachelor's degree required.
• Minimum of five (5) years of strategic communications, public relations, or media relations; municipal or public sector experience strongly preferred.
• Experience developing and executing integrated communication plans across multiple platforms and audiences.
• Valid Driver's License required.

Responsibilities

• Develop and maintain a comprehensive citywide communications strategy across print, digital, social media, and other platforms.
• Partner with City departments to craft clear, audience-specific messaging reflecting the City's brand and service standards.
• Serve as the City's primary media liaison; respond to inquiries, coordinate interviews and press conferences, and manage media relationships.
• Draft, edit, review, and distribute press releases, advisories, statements, newsletters, website content, and social media content.
• Provide media-relations training and public-information coaching to City staff and elected officials.
• Monitor media coverage and public sentiment; adjust strategies as needed.
• Track and report communications metrics and use insights for improvement.
• Plan public-engagement initiatives, events, outreach campaigns, and crisis communications; support transparency and civic participation.
• Perform other duties as assigned.

Skills

Strategic communications

Media relations

Writing and editing

Project management

Public speaking

Emergency communications

Multichannel messaging

Local government knowledge

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or equivalent

Job description

The City of Lufkin seeks a Communications Manager to lead the city's internal and external communications program, advising on messaging, media relations, and public engagement. Working with City leadership, this role develops and implements coordinated communications that promote a consistent City brand and aligned public information.

The ideal candidate will craft integrated communication plans across channels, manage media inquiries, draft press materials, and coach staff for professional