Citywide Communications Strategist

City of Lufkin; Lufkin (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

The City of Lufkin is seeking a Communications Manager to lead its internal and external communications program. You will serve as the primary advisor on messaging, media relations, and public engagement, ensuring a consistent city brand and clear information across channels.

You will collaborate with City leadership to develop integrated plans, manage multiple projects, and train staff in effective communications, including during emergencies. Strong writing and strategic thinking are essential.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or equivalent combination of education and experience.
• Minimum of five (5) years of experience in strategic communications, public relations, or media relations; municipal or public sector experience preferred.
• Demonstrated experience developing and executing integrated communication plans across multiple platforms and audiences.
• Must possess a valid Driver's License.

Responsibilities

• Develop and implement a comprehensive citywide communications strategy across print, digital, social media, and other platforms.
• Partner with City departments to identify needs and ensure messaging reflects brand and service standards.
• Serve as primary media liaison, coordinate interviews and press conferences, manage media relationships.
• Draft, edit, and distribute press releases, advisories, statements, newsletters, and website/social content.
• Provide media-relations training and public-information guidance to staff and officials.
• Monitor media coverage and public sentiment; adjust strategies as needed.
• Track and report communications performance metrics for continuous improvement.
• Coordinate public-engagement efforts, community events, outreach campaigns, and emergency communications.
• Perform other duties as assigned.

Skills

Strategic communications

Media relations

Public engagement

Writing and storytelling

Project management

Public information principles

Cross-department collaboration

Education

Bachelor's degree in Communications/PR/Journalism/Marketing

Job description

The City of Lufkin is seeking a Communications Manager to lead its internal and external communications program. You will serve as the primary advisor on messaging, media relations, and public engagement, ensuring a consistent city brand and clear information across channels.

You will collaborate with City leadership to develop integrated plans, manage multiple projects, and train staff in effective communications, including during emergencies. Strong writing and strategic thinking are essential.