Strategic Channel Marketing Analyst: Data-Driven Growth

Ferrero; Northern (KY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

Ferrero seeks a Channel Marketing Analyst, Strategic Accounts, to support the strategic sales agenda for key customers. The role partners with sales, marketing, finance, and supply chain to translate data into compelling business stories and drive growth in a fast-paced CPG environment.

Based at Ferrero's North American HQ in Parsippany, NJ, the role requires 3+ years in CPG, data-driven thinking, and strong analytical skills.

Qualifications

• 3+ years of CPG experience
• Bachelor’s Degree in business or related field (MBA a plus)
• Data analytics experience with tools like IRI, ACN, Spectra, Kantar
• Strong math, analytical and problem-solving skills
• Excellent communication and presentation abilities
• Willingness to travel ~10%
• Ability to manage multiple projects and build cross-functional relationships

Responsibilities

• Support the Channel Marketing Director for the Strategic Channel Leadership Team
• Influence internal sales resources and investments to win in a competitive marketplace
• Coordinate and execute the sales internal process and oversee volume forecasts
• Participate in planning, providing supporting material and recommendations
• Mine customer data to create business reviews, line reviews, product launches, and seasonal presentations
• Provide actionable insights on performance, trends, and opportunities
• Utilize data sources (IRI, ACN, Spectra, POL, Kantar, Power BI, SAP) to analyze data and craft sales stories
• Develop and maintain KPI scorecards and manage ad hoc requests for sales/leadership
• Manage and update KPI attainment and participate in KPI calls
• Assist in annual trade budget management
• Facilitate planning for Trade Promotions Management
• Support volume and trade discussions to stay within budget and hit targets
• Analyze trade spend vs sales performance and promotional effectiveness
• Manage allocations for strategic customers
• Maintain cross-functional relationships and act as customer logistics liaison
• Oversee end-to-end order management with customer logistics
• Keep JBP scorecards aligned to customer financial metrics

Skills

Data analytics

Business storytelling

Cross-functional collaboration

Communication & presentation

Attention to detail

Travel willingness

Education

Bachelor's degree in business or related field

MBA is a plus

Tools

IRI

ACN

Spectra

Power BI

SAP

Kantar

ShopperSights

Retail Link

Microsoft Excel

PowerPoint

Job description

Ferrero seeks a Channel Marketing Analyst, Strategic Accounts, to support the strategic sales agenda for key customers. The role partners with sales, marketing, finance, and supply chain to translate data into compelling business stories and drive growth in a fast-paced CPG environment.

Based at Ferrero's North American HQ in Parsippany, NJ, the role requires 3+ years in CPG, data-driven thinking, and strong analytical skills.