Strategic Brand Growth Marketing Manager

The RDI Group; Irvine (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

The RDI Group in Irvine, California is looking for a dynamic Marketing Manager to spearhead brand growth and engage consumers through multi-channel marketing. In this role, you will develop and execute effective marketing plans while collaborating with cross-functional teams to create impactful campaigns.

The perfect candidate will possess at least 5 years of experience in marketing within the consumer packaged goods or health industries, showcasing a track record in managing successful integrated campaigns and leveraging digital marketing strategies.

Qualifications

• 5+ years of marketing experience in consumer packaged goods, food, or health and wellness.
• Proven ability to manage integrated marketing campaigns.
• Strong expertise in paid media, CRM, SEO, and analytics.

Responsibilities

• Develop and execute marketing plans to drive brand growth.
• Manage integrated marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies.

Skills

Digital marketing expertise

Project management

Strong communication skills

Data-driven mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketing automation tools (e.g., Klaviyo, HubSpot)

Job description

The RDI Group in Irvine, California is looking for a dynamic Marketing Manager to spearhead brand growth and engage consumers through multi-channel marketing. In this role, you will develop and execute effective marketing plans while collaborating with cross-functional teams to create impactful campaigns.

The perfect candidate will possess at least 5 years of experience in marketing within the consumer packaged goods or health industries, showcasing a track record in managing successful integrated campaigns and leveraging digital marketing strategies.