Senior Retail Marketing Lead – Growth & ROI

Razer Inc.; Irvine (CA); On-site; USD 91,658 - 152,764; Full time

Job summary

Razer Inc. in Irvine, CA, is seeking a Senior Retail Marketing Manager to lead regional retail and channel marketing strategies.

You will own budgets, build campaigns for promoting our gaming hardware and software, and ensure campaigns align with brand guidelines and retailer deadlines. The role requires 5+ years in retail or channel marketing, strong cross‑functional leadership, and excellent communication.

Qualifications

• 5+ years of retail or channel marketing experience with direct ownership of marketing budgets and programs.
• Excellent written and verbal communication skills, including presenting to executive audiences.
• Ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.

Responsibilities

• Develops and manages regional retail and channel marketing plans.
• Owns budgets and allocates resources for campaigns and promotions.
• Creates and manages channel partner programs, promotions, contracts, and account activities.
• Forecasts budgets for market development and co‑op investments.
• Analyzes sales and market trends to identify priority channels and targets.
• Liaises between marketing and sales to align plans and activities.
• Guides design teams and agencies to produce POS materials for in-store promotions.
• Prepares and presents performance reports to sales, marketing, and leadership.

Skills

Retail marketing

Budget ownership

Cross-functional leadership

Executive communication

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Razer Inc. in Irvine, CA, is seeking a Senior Retail Marketing Manager to lead regional retail and channel marketing strategies.

You will own budgets, build campaigns for promoting our gaming hardware and software, and ensure campaigns align with brand guidelines and retailer deadlines. The role requires 5+ years in retail or channel marketing, strong cross‑functional leadership, and excellent communication.