Strategic Brand & Communications Officer

Georgia Tech; Atlanta (GA); On-site; USD 60,000 - 67,000; Full time

Job summary

Georgia Tech is seeking a Communications Officer in Atlanta to create, manage, and deliver communications across digital and print media, ensuring alignment with the Institute's brand and messaging. You will work with leadership to inform, inspire, and influence target audiences.

The role collaborates with colleagues and subject matter experts, maintains CMS websites, schedules content, and analyzes engagement data to refine strategies.

Qualifications

• Associate degree in related discipline or equivalent, related experience.
• 2+ years of relevant experience.
• Bachelor's degree in related discipline or equivalent, related experience.
• 3-5 years of job-related experience.
• Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro, Photoshop), Canva, and Microsoft 365.

Responsibilities

• Develops and delivers multi‑channel communications for web, social media, email, newsletters, presentations, and print ensuring relevance to target audiences and alignment with strategic priorities.
• Identifies and creates compelling stories by collaborating with internal partners, faculty, students, and subject matter experts to highlight Institute programs, research, people, and impact of our work.
• Ensures brand voice, tone, and visual identity are applied consistently across all communication platforms and materials.
• Maintains and updates websites using content management systems (CMS), ensuring accuracy, accessibility, usability, and search optimization.
• Plans, schedules, and publishes content for dissemination on external outreach platforms, monitoring engagement, and adapting strategies to improve performance.
• Monitors and evaluates communications effectiveness using analytics tools (web, social, email) and applies insights to improve outcomes.
• Collaborates with creative teams on multimedia production, including design, photography, and video assets.
• Manages communications tools and workflows, including content calendars, email systems, and event-related communications.
• Recommends improvements to communications strategies, workflows, and audience engagement based on data insights, industry trends, and emerging practices.
• Perform other job‑related duties as assigned.

Skills

Storytelling

Multi-channel communication

Content planning

Brand voice

Education

Associate degree in related discipline or equivalent

Bachelor's degree in related discipline or equivalent

Tools

Adobe Creative Cloud

Canva

Microsoft 365

Job description

Georgia Tech is seeking a Communications Officer in Atlanta to create, manage, and deliver communications across digital and print media, ensuring alignment with the Institute's brand and messaging. You will work with leadership to inform, inspire, and influence target audiences.

The role collaborates with colleagues and subject matter experts, maintains CMS websites, schedules content, and analyzes engagement data to refine strategies.