Strategic Media Relations Specialist

Georgia Tech; Atlanta (GA); On-site; USD 65,000 - 103,000; Full time

Job summary

Georgia Tech is seeking a Media Relations Specialist to advance the Institute's visibility by developing and pitching stories and securing coverage. The role involves guiding faculty and staff on media engagement and integrating outreach into broader campaigns.

The candidate will write press materials, coordinate interviews, and collaborate with marketing and digital teams to amplify coverage across channels. A Bachelor’s degree and 6+ years of experience are required.

Qualifications

• Bachelor's degree in related discipline or equivalent.
• 6+ years of relevant experience.
• Resume and Cover letter required for consideration

Responsibilities

• Develops and executes proactive media pitches and campaigns to highlight research, innovation, and programs.
• Builds and maintains relationships with local, national, and trade media outlets.
• Writes press releases, feature pitches, talking points, and other media content.
• Responds to media inquiries and coordinates interviews with faculty and leaders.
• Identifies and develops story opportunities with faculty, researchers, and communicators.
• Maintains and updates media contact lists and outreach strategies.
• Provides media coaching and preparation for subject matter experts.
• Collaborates with marketing, content, and digital teams to ensure media coverage is amplified across web, social, and other communication channels.
• Tracks media performance, analyzes coverage, and recommends improvements.
• Perform other job-related duties as assigned.

Skills

Organizational skills

Verbal communication

Written communication

Attention to detail

Media outreach

Education

Bachelor's degree in related discipline

Master's degree (preferred)

Tools

Mercury/Drupal CMS

Meltwater

Excel

Photoshop

PowerPoint

MS Word

Job description

Georgia Tech is seeking a Media Relations Specialist to advance the Institute's visibility by developing and pitching stories and securing coverage. The role involves guiding faculty and staff on media engagement and integrating outreach into broader campaigns.

The candidate will write press materials, coordinate interviews, and collaborate with marketing and digital teams to amplify coverage across channels. A Bachelor’s degree and 6+ years of experience are required.