Strategic Book Marketing & Publicity Lead

News Corp; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Benefits package

Job summary

HarperCollins Publishers in New York, NY seeks a Marketing & Publicity Manager to lead integrated campaigns for 1–2 US Trade titles monthly. You will craft fast, strategic plans, coordinate with Sales, and secure earned media across broadcast, print, digital, and podcasts.

The role emphasizes engaging authors, influencers, and partners while managing budgets and measuring outcomes. The position requires 3–5 years in book publicity/marketing, strong media networks, and proficiency with design

Qualifications

• Hands-on experience in book publicity with a track record in integrated campaigns.
• Proven ability to build campaigns on tight timelines and pivot quickly as opportunities emerge.
• Strong media relationships and a talent for pitching creative, non-traditional angles.
• Excellent project management, organization, and presentation skills.

Responsibilities

• Conceives, develops, and executes integrated marketing and publicity campaigns for one to two titles per month.
• Makes quick, actionable plans for Sales to share with accounts before the push begins.
• Develops fresh angles for earned media across broadcast, print, digital, and podcast outlets.
• Drives consumer and influencer activation through ads, content, newsletters, events, and partnerships.
• Manages budgets and tests approaches to move titles effectively.

Skills

Campaign management

Media relations

Digital marketing

Strategic planning

Budget management

Education

Bachelor's degree or equivalent

Tools

MS Office

Canva

Adobe Creative Suite

Job description

HarperCollins Publishers in New York, NY seeks a Marketing & Publicity Manager to lead integrated campaigns for 1–2 US Trade titles monthly. You will craft fast, strategic plans, coordinate with Sales, and secure earned media across broadcast, print, digital, and podcasts.

The role emphasizes engaging authors, influencers, and partners while managing budgets and measuring outcomes. The position requires 3–5 years in book publicity/marketing, strong media networks, and proficiency with design