Strategic B2B Ad Sales & Programs Lead

Jobtailor; Rockford (IL); On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Rockford, IL seeks a seasoned sales professional to develop and sell integrated B2B marketing programs across digital and magazine advertising, webinars, events, and targeted audience solutions.

You will use proven sales enablement methods, manage pipelines, create proposals, and travel about 30% domestically to grow accounts and revenue while collaborating with editors and cross‑functional teams.

Qualifications

• Bachelor of Science or Bachelor of Arts with emphasis in Business, Marketing, or Advertising.
• Minimum five years of direct sales experience in Marketing, Advertising, or Communications.
• Direct experience with digital products and terminology.
• Experience with live and digital event sponsorship sales and magazine ad sales.
• Proven record of account development and revenue goal attainment.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Willingness to travel domestically and internationally to manage accounts.
• Strong communication and collaboration with editors and departments.

Responsibilities

• Develop and sell integrated B2B marketing programs across digital and magazine advertising.
• Use company selling techniques and prepared literature consistent with adopted best practices.
• Develop account sales strategies using sales enablement methods and pipeline management.
• Create customized proposals and sales presentations for prospects and clients.
• Establish SMART goals to increase page and revenue share with assigned accounts.
• Participate in scheduled training calls to improve selling skills.
• Develop and contribute to value messaging for products and services.
• Develop monthly account coverage plans through in-person travel and industry meetings.
• Maintain current sales materials, market information, and promotional lists.
• Prospect consistently through competitive magazine research, trade shows, and industry meetings.
• Provide revenue forecasts, pipeline updates, and market insights to the Director.
• Maintain CRM data weekly and coordinate client materials with production.
• Plan and manage business travel, budgets, and expenses via Expensify.
• Collaborate with editors on client editorial support, product releases, and industry developments.
• Collaborate with other departments and sales team to achieve company objectives.
• Develop relationships with industry, trade, and professional groups.

Skills

B2B Marketing

Account Development

Sales Enablement

Digital Advertising

CRM Proficiency

MS Office Proficiency

Presentation Skills

Travel Ability

Communication Skills

Education

Bachelor's degree in Business/Marketing/Advertising

Tools

HubSpot CRM

Microsoft Excel

PowerPoint

GoToMeeting

Zoom

Trello

Viva Engage

Expensify

Job description

Jobtailor in Rockford, IL seeks a seasoned sales professional to develop and sell integrated B2B marketing programs across digital and magazine advertising, webinars, events, and targeted audience solutions.

You will use proven sales enablement methods, manage pipelines, create proposals, and travel about 30% domestically to grow accounts and revenue while collaborating with editors and cross‑functional teams.