Strategic Architect: Core Menu Portfolio

KFC; Plano (TX); On-site; USD 132,000 - 140,000; Full time

Job summary

KFC is seeking a Manager, Core Menu Strategy in Plano, TX to lead the strategic stewardship of the core menu. The role translates consumer demand, menu performance, competitive dynamics, and operational realities into recommendations that strengthen KFC's core platforms and distinctive equities.

Reporting to the Director, Consumer Insights & Menu+ Innovation, this leader will manage core menu planning, develop strategic recommendations, and support the innovation pipeline while grounding

Qualifications

• Undergraduate degree required in Marketing, Business, Food Science, or related.
• MBA preferred but not required.
• 6-9 years of progressive experience in brand, category, product marketing, or menu strategy.

Responsibilities

• Own the strategic review of KFC's core menu portfolio and identify opportunities to improve or reposition key platforms.
• Monitor core menu performance across sales, transactions, mix, and profitability; develop fact-based recommendations.
• Translate consumer, category, and competitive insights into actionable menu recommendations.
• Support development and refinement of innovation concepts and contribute to the broader roadmap.
• Coordinate with Brand Managers, Operations, Finance, Supply Chain, and franchisee-facing partners to ensure feasibility and readiness.

Skills

Brand strategy

Menu architecture

Data analysis

Project management

Cross-functional leadership

Consumer insights

Education

Undergraduate degree

MBA preferred

Job description

KFC is seeking a Manager, Core Menu Strategy in Plano, TX to lead the strategic stewardship of the core menu. The role translates consumer demand, menu performance, competitive dynamics, and operational realities into recommendations that strengthen KFC's core platforms and distinctive equities.

Reporting to the Director, Consumer Insights & Menu+ Innovation, this leader will manage core menu planning, develop strategic recommendations, and support the innovation pipeline while grounding