Strategic Alliances and Events Manager (f/m/d) - Remote in US(EasternorCentralTime)

Synera GmbH; Oregon; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Flexible working

Home office setup support

Personal development budget

Health insurance

401(k) savings plan

Office access (Boston/Bremen)

Job summary

Synera GmbH is seeking a Marketing professional to build and manage the association channel across key markets in the US, Germany, and France. You will collaborate with Global Events, Sales, PR, and product marketing to activate associations, webinars, and publications.

You will prioritize partnerships by market value, coordinate speaking engagements, and repurpose content for awards and campaigns, while measuring impact on awareness and pipeline.

Qualifications

• 2-5+ years in B2B marketing, channel, community or association marketing, events, or partnerships.
• Experience in B2B tech marketing, events and webinars, supporting speakers/panels.
• Strong storyteller who creates slide decks and briefing materials.
• Excellent relationship building and stakeholder management.
• Data-driven, strategic with ability to prioritize and measure awareness vs. lead gen.

Responsibilities

• Build and manage Synera's association channel across key markets.
• Coordinate webinars, speaking slots, panels, workshops and newsletters.
• Repurpose content for association publications and award nominations.
• Organize and manage events with clear purpose and impact.
• Create speaker briefs and prepare speakers for compelling delivery.
• Collaborate with partners, customers and speakers to build a speaker network.
• Align with Global Events Lead, PR agency, and Sales on priorities.
• Track performance and contribute to pipeline; provide feedback to associations.

Skills

B2B marketing

Channel marketing

Association marketing

Event marketing

Speaker support

Stakeholder management

Storytelling

Data-driven

English fluent

AI mindset

Job description

WHAT YOU WILL DO

Synera is the AI Agent Platform for Engineering, used by companies like BMW, Airbus and NASA. As we expand internationally, associations provide trusted access to technical communities, regional markets, speaking opportunities, events, webinars, publications and industry networks. You'll join Kacey and the Marketing team in a new role: building and managing Synera's association channel across key markets. You'll evaluate association opportunities strategically, pitch ideas, give constructive feedback to associations, and activate the full marketing mix around each engagement.

You’ll work very closely with our Global Events Lead, Sales, PR agency, Product Marketing, Partner Marketing, subject matter experts, executive speakers and regional GTM stakeholders across U.S., Germany, and France.

Your main focus areas:

• Prioritize associations by market, industry, audience and business value.
• Coordinate webinars, speaking slots, panels, workshops and newsletters, and join association planning calls.
• Repurpose content for association publications and award nominations.
• Organize and manage events, making sure they serve a clear purpose beyond getting everyone into the room.
• Create slide decks and speaker briefing materials, and actively prepare speakers to deliver a compelling story.
• Collaborate with partners and customers ,building a network of speakers both internally and externally.
• Align with the Global Events Lead and PR agency, and with Sales on target audiences and priorities.
• Measure awareness and lead generation , track performance, and understand which activities contribute to pipeline.
• Give constructive feedback to associations and pitch new ideas get more value from every engagement.
• Use AI for research, briefs, content and insights to work smarter and move faster.

In 6 months

• A prioritized association strategy by market and industry is in place and aligned with the global event strategy
• Association activities are tied to awareness or lead generation goals
• A repeatable speaker support and slide deck process is live
• Coordination between association channels: events, webinars, PR and association activities is stronger
• We have visibility into which engagements create value and where to invest next

In 12 months

• Associations operate as a measurable go-to-market channel
• Clear performance data across awareness, leads and pipeline influence
• Stronger relationships produce better speaking, content, and campaign opportunities
• Association activities are integrated into campaigns and PR
• Synera is more visible in relevant engineering and AI communities, with measurable contributions to web traffic, qualified leads, and pipeline

WHAT'S IN IT FOR YOU

We believe in transparent conversations about compensation from the start. For this role, our planned salary ranges are:

• Experienced Level: 95,000 - 115,000 USD annually

We determine the level we hire you for based on your experience, the scope of responsibilities you'll take on, and the impact you can drive. While we typically hire within these bands, we're open to some flexibility for candidates who bring exceptional value to the role.Check out this page to learn how we approach salary, career growth, and creating an environment where everyone can shine.

What we offer beyond salary

• Flexible working: you decide when & where to work as (long as you reside in the US Eastern or Central time zone).
• Flexible public holidays: swap days off according to your values and beliefs!
• Home office setup support + access to our office in Bremen, or co-working space in Boston.
• Personal development budget of $2,500. You'll also have the chance to grow together with us!
• We don't count your vacation days as we trust all our team members to decide what's best for them and the company.
• Access to the mental health platform nilo to support your well-being.
• We support you with health insurance, and a 401(k) savings plan.
• Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites in Germany twice a year!

WHAT YOU NEED TO SUCCEED

Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role.

• You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview.
• You have 2-5+ years in B2B marketing, channel, community or association marketing, events, or partnerships.
• You have experience in B2B tech marketing, event marketing and webinars, and you've supported speakers, panels, workshops or industry trade fairs.
• You're a strong storyteller who creates slide decks and speaker briefing materials.
• You're great at building relationships and managing stakeholders, and you feel confident giving constructive feedback to external partners and associations.
• You're data-driven and strategic: you set priorities, solve problems, and know how to evaluate awareness vs. lead generation.
• You enjoy pitching ideas and can explain why they're worth pursuing.
• You have an AI-first working mentality.
• You're a strong project manager who can keep things moving in a fast-paced, international scale-up.
• You're fluent in English. French or German is strongly preferred, and additional languages are a plus.
• Bonus points if you have experience with engineering, manufacturing, AI, technology or industrial associations, with PR agencies or with international market entry.
• Your background might be in marketing, communications, business, event management, international relations, or comparable practical experience. A degree isn't required - relevant experience, relationship‑building, strategic thinking and execution matter more.

Synera is a place where everyone can grow.