Strategic Advancement Communications Specialist

Calvin University; États-Unis; Sur place; USD 55 000 - 75 000; Plein temps

Résumé du poste

Calvin University is seeking an Advancement Communications Specialist to craft and manage compelling stories across social media, email, print, and web channels. The role collaborates with Marketing and Communications, conducts audience research, and measures impact using analytics to inform strategy.

The position involves some graphic design using Canva, supports alumni and advancement programming, and may require occasional evenings or weekends.

Qualifications

• A bachelor’s degree from a four-year college or university.
• 1-3 years of related or transferable experience in writing, communications, digital media, or marketing.
• Flexible schedule to accommodate occasional weekend, evening work, and travel.
• Preference given to those with Salesforce and Marketing Cloud experience.
• Photography experience and skills are a plus but not required.

Responsabilités

• Coordinate and craft messaging across multiple channels with Calvin University Marketing and Communications.
• Coordinate and maintain long-range planning of future Advancement communication publications and content.
• Research, create, schedule, publish, and evaluate engaging digital and social content using analytics.
• Develop, write, and produce emails, invitations, brochures, programs, social posts, websites, and calendars.
• Identify usability challenges across websites and emails; recommend improvements to navigation and accessibility.
• Monitor engagement metrics to inform continuous improvement of strategies.
• Recommend, design, source, and order merchandise and promotional items aligned with the mission.

Connaissances

Digital communications

Social media

Content management systems

Data analytics

Writing and editing

Project management

UX principles

Brand standards

Canva

Collaboration

Formation

Bachelor's degree

Outils

Salesforce

Marketing Cloud

Email platforms

CMS (content management systems)

Description du poste

Calvin University is seeking an Advancement Communications Specialist to craft and manage compelling stories across social media, email, print, and web channels. The role collaborates with Marketing and Communications, conducts audience research, and measures impact using analytics to inform strategy.

The position involves some graphic design using Canva, supports alumni and advancement programming, and may require occasional evenings or weekends.