Strategic Activations Lead, Business Development

Meta; Menlo Park (CA); Hybride; USD 140 000 - 220 000; Plein temps

Résumé du poste

Meta is seeking a Strategic Activations Lead to support the Partnerships team in Menlo Park, CA. You will own activations end-to-end for wearables, AI, and the family of apps, delivering experiences to C-level leaders, celebrities, and other influential voices.

The role involves hands-on execution across tentpole events and 1:1 demos, with travel up to 50%. You will collaborate with Partnerships, Marketing, Policy, and Security to secure resources and approvals for activations.

Responsabilités

• Own end-to-end execution of glasses seeding and wearables activations in the field, across tentpole events, priority verticals, and individual partner moments
• Design and deliver creative executions at every scale — from large tentpole footprints to intimate 1:1 meetings — that reflect Meta's broader strategy on wearables, AI, and the family of apps
• Deliver compelling executive narratives and live product demos to C-level business leaders, A-list celebrities and talent, and other high-level influential voices
• Partner with the Strategic Initiatives team to pressure-test playbooks in live conditions, bring back what works, and jointly own the outcomes the playbooks are built to produce
• Train colleagues across cross-functional teams on glasses onboarding tactics to ensure a successful seeding experience for partners
• Partner closely with Partnerships, Office of the President, Marketing, Policy, Communications, and Security to secure the resources, approvals, and logistics that activations require

Description du poste

# Strategic Activations Lead, Business DevelopmentMenlo Park, CA+3 locationsPartnerships+ 1 moreApply nowMeta is seeking a Strategic Activations Lead to support the Partnerships team. In this role, you will bring Meta's strategy on wearables, AI, and the family of apps to life in the real world, designing and executing the moments where partners, cultural figures, and decision-makers experience our products firsthand. You will own activations end-to-end and at every scale – from tentpole cultural, sports, and policy moments to high-stakes 1:1 demos – and deliver our narrative to C-level business leaders, A-list talent, and other major influential voices. This is a hands-on, travel-heavy role (up to 50%) for an operator who is energized by new technology, operates effectively in live event conditions, and can turn company strategy into experiences people remember.---## Strategic Activations Lead, Business Development Responsibilities* Own end-to-end execution of glasses seeding and wearables activations in the field, across tentpole events, priority verticals, and individual partner moments* Design and deliver creative executions at every scale — from large tentpole footprints to intimate 1:1 meetings — that reflect Meta's broader strategy on wearables, AI, and the family of apps* Deliver compelling executive narratives and live product demos to C-level business leaders, A-list celebrities and talent, and other high-level influential voices* Partner with the Strategic Initiatives team to pressure-test playbooks in live conditions, bring back what works, and jointly own the outcomes the playbooks are built to produce* Train colleagues across cross-functional teams on glasses onboarding tactics to ensure a successful seeding experience for partners* Partner closely with Partnerships, Office of the President, Marketing, Policy, Communications, and Security to secure the resources, approvals, and logistics that activations require