Strategic Account Manager - Major Farms

CNH; Richmond (VA); On-site; USD 110,000 - 150,000; Full time

Job summary

CNH Industrial in the United States is seeking a Strategic Account Manager – Major Farms to develop and manage relationships with large-scale farming operations, driving adoption of CNH solutions across equipment, precision tech, and digital platforms to position CNH as a long-term strategic partner.

Candidates should have a degree and extensive experience in ag equipment or enterprise account management, be able to translate data into business value discussions, and be willing to travel

Qualifications

• Bachelor's degree and 7+ years in ag equipment, precision technology, or enterprise account management.
• Associates Degree and 10+ years of related experience.
• Strong understanding of large-scale farming operations and financial drivers.
• Experience managing complex, multi-stakeholder accounts.
• Ability to translate data/technology into business value discussions.
• Proven track record of influencing strategic purchasing decisions.
• 60–75% travel.

Responsibilities

• Develop and execute account plans for large, multi-operation farms
• Build executive-level relationships with farm owners, operators, and business managers
• Identify opportunities to expand: Fleet standardization, Precision technology adoption (e.g., connectivity, FieldOps), Service and support agreements
• Coordinate cross-functional teams (dealer, product specialists, support) to deliver unified customer experience
• Lead business reviews with customers focused on ROI, uptime, and operational efficiency
• Serve as the voice of the customer to influence product, service, and digital roadmap priorities
• Support onboarding of competitive conversions and large fleet transitions

Education

Bachelor's Degree

Associates Degree

Job description

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Strategic Account Manager – Major Farms is responsible for developing and managing relationships with large-scale farming operations. This role drives adoption of CNH solutions across equipment, precision technology, and digital platforms, positioning CNH as a long-term strategic partner to complex farming enterprises. Candidate can be located anywhere within the continental United States, preferrably the East.

Key Responsibilities

• Develop and execute account plans for large, multi-operation farms
• Build executive-level relationships with farm owners, operators, and business managers
• Identify opportunities to expand:
  • Fleet standardization
  • Precision technology adoption (e.g., connectivity, FieldOps)
  • Service and support agreements
• Coordinate cross-functional teams (dealer, product specialists, support) to deliver unified customer experience
• Lead business reviews with customers focused on ROI, uptime, and operational efficiency
• Serve as the voice of the customer to influence product, service, and digital roadmap priorities
• Support onboarding of competitive conversions and large fleet transitions

Experience Required

• Bachelors Degree and 7+ years in ag equipment, precision technology, or enterprise account management. OR
• Associates Degree and 10+ years of related experience.
• Strong understanding of large-scale farming operations and financial drivers
• Experience managing complex, multi-stakeholder accounts
• Ability to translate data/technology into business value discussions
• Proven track record of influencing strategic purchasing decisions
• 60–75% travel

What We Offer

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at [e-mail].