Marketing Strategic Channels & Key Accounts Manager

CNH; Racine (WI); On-site; USD 120,000 - 184,000; Full time

Benefits offered by this job

Flexible work arrangements

Salaried benefits

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Charitable contribution matching

Job summary

CNH Industrial is seeking a Marketing Strategic Channels & Key Accounts Manager in Racine, WI, to drive growth across strategic, non-traditional, and high-potential sales channels. The role leads business development and commercial execution for Case IH dealer channels, large fleets, and rental accounts, with a focus on expanding market presence and profitability.

You’ll influence through cross-functional leadership, dealer relationships, and data-driven planning while traveling ~50% to dealer

Qualifications

• Bachelor’s degree in business, marketing, sales, engineering, agriculture, construction management, or related field.

Responsibilities

• Develop and execute annual and long-term strategies for strategic channels that complement the dealer network.
• Identify opportunities to expand CNH Agricultural dealers, large equipment fleets, and strategic rental accounts.
• Develop channel-specific business plans, sales targets, growth initiatives, and performance measures.
• Evaluate market trends, customer requirements, competitive activity, and channel economics to identify opportunities.
• Recommend channel structure, pricing, programs, and commercial strategies.
• Establish dealer-level business plans and track performance against objectives.
• Develop and maintain sales forecasts, business plans, and performance dashboards.

Skills

Strategic sales

Channel management

Business development

Dealership relationships

Education

Bachelor’s degree in business/marketing

Job description

Marketing Strategic Channels & Key Accounts Manager

Job Description

Requisition ID: 5947

Job Location: Racine - Wisconsin - United States

Category: Sales and Marketing

Job Type: Full Time

Working Mode: Hybrid

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Marketing Strategic Channel Business Manager is responsible for developing and executing growth strategies across New Holland Construction’s strategic, non-traditional and high-potential sales channels. This role will lead business development and commercial execution across Case IH dealer channels, large fleet accounts, and the independent rental channel, with a focus on expanding market presence, increasing equipment sales, strengthening channel partnerships, and delivering profitable growth. The role will identify opportunities, develop channel-specific strategies, negotiate and manage key business relationships, and translate market opportunities into actionable sales programs. The Manager will operate as a strategic individual contributor, influencing through cross-functional leadership, dealer/customer relationships, business planning, and execution.

Key Responsibilities

• Develop and execute annual and long-term strategies for strategic channels that complement New Holland Construction’s traditional dealer network.
• Identify opportunities to expand New Holland Construction’s presence through CNH agricultural dealers, large equipment fleets, and strategic rental accounts.
• Develop channel-specific business plans, sales targets, growth initiatives, and performance measures.
• Evaluate market trends, customer requirements, competitive activity, and channel economics to identify new opportunities.
• Recommend specific channel structure, pricing, programs & commercial strategies.
• Establish dealer-level business plans and track performance against agreed objectives.
• Develop and maintain sales forecasts, business plans, and performance results dashboards.

Experience Required

• Bachelor’s degree in business, marketing, sales, engineering, agriculture, construction management, or a related field.
• 10+ years of progressive experience in sales, channel management, business development, strategic accounts, or a related commercial function.
• Experience in construction equipment, agricultural equipment, heavy equipment, rental, fleet management, or another capital equipment industry.
• Demonstrated experience managing strategic customers, dealers, or key channel partners.
• Willingness to travel to dealers, customers, and industry events(~50% or greater).

#LI-JB1

Pay Transparency

The annual salary for this role is USD $120,200.00 - $184,300.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at [e-mail].

Build a Career Doing Meaningful Work

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.