Strategic Account Executive – Digital & Media Relations

The Quell Group; Troy (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

The Quell Group in Troy, Michigan is seeking an Account Executive to drive media relations, digital communications, and integrated marketing for healthcare, automotive, tech, and professional services clients. You will develop plans, craft content, and coordinate across channels to strengthen client brands.

Responsibilities include securing media placements, creating content, email marketing, and paid social/search campaigns, with daily time tracking and collaboration with leadership.

Qualifications

• BA in communications, PR, marketing, journalism or related field.
• 3–5 years of media relations or marketing experience.
• Agency experience managing multiple clients and tracking billable time.
• Proven media relations track record with placements.
• Hands-on digital experience including website content, email marketing, paid social & search, and analytics.
• Healthcare or medical communications experience preferred.
• Working knowledge of branding and brand strategy.
• Excellent writing across formats; writing samples required.

Responsibilities

• Develop strategic plans and communication recommendations; produce drafts for review.
• Maintain brand voice and guidelines across channels.
• Support brand development from discovery to launch.
• Contribute original ideas in planning sessions.
• Spot opportunities to expand accounts and present to leadership.
• Draft new business proposals and capabilities presentations on short timelines.
• Research prospects and prepare briefing materials for leadership.
• Assist with prospect follow-up and keep new business pipeline current.
• Create content for firm marketing, including case studies, LinkedIn posts and award entries.
• Build targeted media lists and secure placements, especially healthcare outlets.
• Arrange interviews and prepare clients/spokespeople for interviews.
• Write news releases, bylined articles and media kits.
• Create monthly social calendars and platform-ready posts.
• Write website and landing pages with SEO/conversion in mind.
• Execute email marketing and automation programs; segment, set workflows, report.
• Manage Google Business Profile listings.
• Plan and implement paid social and search campaigns.
• Monitor analytics and deliver performance reports with recommendations.
• Enter time daily.

Skills

Media relations

Marketing

Agency experience

Writing

Digital marketing

Analytics

Project management

Time-tracking

Education

BA in communications/PR/marketing/journalism

Tools

Marketing automation

Project management tools

Time-tracking platforms

Job description

The Quell Group in Troy, Michigan is seeking an Account Executive to drive media relations, digital communications, and integrated marketing for healthcare, automotive, tech, and professional services clients. You will develop plans, craft content, and coordinate across channels to strengthen client brands.

Responsibilities include securing media placements, creating content, email marketing, and paid social/search campaigns, with daily time tracking and collaboration with leadership.