Account Executive, Digital & Media Relations

The Quell Group; Troy (MI); Presencial; USD 55.000 - 75.000; Jornada completa

Descripción de la vacante

The Quell Group in Troy, Michigan is seeking an Account Executive to drive media relations, digital communications, and integrated marketing for healthcare, automotive, tech, and professional services clients. You will develop plans, craft content, and coordinate across channels to strengthen client brands.

Responsibilities include securing media placements, creating content, email marketing, and paid social/search campaigns, with daily time tracking and collaboration with leadership.

Formación

• BA in communications, PR, marketing, journalism or related field.
• 3–5 years of media relations or marketing experience.
• Agency experience managing multiple clients and tracking billable time.
• Proven media relations track record with placements.
• Hands-on digital experience including website content, email marketing, paid social & search, and analytics.
• Healthcare or medical communications experience preferred.
• Working knowledge of branding and brand strategy.
• Excellent writing across formats; writing samples required.

Responsabilidades

• Develop strategic plans and communication recommendations; produce drafts for review.
• Maintain brand voice and guidelines across channels.
• Support brand development from discovery to launch.
• Contribute original ideas in planning sessions.
• Spot opportunities to expand accounts and present to leadership.
• Draft new business proposals and capabilities presentations on short timelines.
• Research prospects and prepare briefing materials for leadership.
• Assist with prospect follow-up and keep new business pipeline current.
• Create content for firm marketing, including case studies, LinkedIn posts and award entries.
• Build targeted media lists and secure placements, especially healthcare outlets.
• Arrange interviews and prepare clients/spokespeople for interviews.
• Write news releases, bylined articles and media kits.
• Create monthly social calendars and platform-ready posts.
• Write website and landing pages with SEO/conversion in mind.
• Execute email marketing and automation programs; segment, set workflows, report.
• Manage Google Business Profile listings.
• Plan and implement paid social and search campaigns.
• Monitor analytics and deliver performance reports with recommendations.
• Enter time daily.

Conocimientos

Media relations

Marketing

Agency experience

Writing

Digital marketing

Analytics

Project management

Time-tracking

Educación

BA in communications/PR/marketing/journalism

Herramientas

Marketing automation

Project management tools

Time-tracking platforms

Descripción del empleo

Account Executive, Digital & Media Relations

The Quell Group, a strategic branding and marketing communications firm in Troy, Michigan, seeks an experienced Account Executive to help drive engagement for our clients’ products, technologies and services. From healthcare and professional services to automotive and tech, you’ll work across a variety of integrated marketing programs, with a strong emphasis on media relations, digital communications and content development.

POSITION SUMMARY:

Plans and carries out media relations, digital communications and integrated marketing programs for a roster of clients, many in healthcare. Works independently, brings ideas forward proactively, and serves as a capable backup for digital strategy and execution across the firm.

CORE RESPONSIBILITIES:

As a member of Quell’s brand communications team, you’ll be directly responsible for:

• Helping develop strategic plans and communication recommendations, producing polished drafts for review and refinement
• Acting as a steward of each client’s brand, keeping guidelines, voice and positioning consistent across every channel
• Supporting brand development projects, from discovery and message mapping through launch
• Contributing original ideas in planning sessions
• Spotting opportunities to expand existing accounts and bringing them to leadership

New Business Support

• Drafting new business proposals and capabilities presentations on short timelines, producing polished versions for review and refinement
• Researching prospects and preparing briefing materials ahead of leadership meetings
• Assisting with prospect follow-up and keeping the new business pipeline tracker current
• Creating content that markets the firm itself, including case studies, LinkedIn posts and award entries

Media Relations

• Building and maintaining targeted media lists; developing pitches and securing placements, particularly in healthcare and regional outlets
• Arranging interviews, preparing clients and spokespeople, and handling follow-up with reporters
• Writing news releases, bylined articles, feature stories, case studies and media kits

Digital & Social

• Creating monthly social media calendars and writing platform-ready posts
• Writing website and landing page content with search and conversion best practices in mind
• Executing email marketing and automation programs, including segmentation, workflows and reporting
• Managing Google Business Profile listings
• Helping plan and implement paid social and search campaigns
• Monitoring analytics and delivering performance reports with clear recommendations

Account Management

• Serving as day-to-day contact on assigned accounts, working closely with firm leadership
• Keeping project trackers, timelines and budgets accurate and current
• Preparing project estimates and keeping assignments within scope and approved budget
• Coordinating with designers, printers, mail houses and other production partners
• Stepping in wherever the team needs support, across accounts and assignment types
• Entering time daily

DESIRED SKILLS & EXPERIENCE:

This position calls for a well-rounded marketing professional who can manage multiple projects across a variety of industries and channels.

• BA in communications, public relations, marketing, journalism or a related field
• 3–5 years of media relations or marketing experience
• Agency experience, including managing multiple clients and tracking billable time
• Proven media relations track record, with examples of placements personally secured
• Hands‑on digital experience, including website and landing page content, email marketing, paid social and search, and analytics
• Healthcare or medical communications experience strongly preferred, with comfort using clinical terminology
• Working knowledge of branding and brand strategy
• Exceptional writing across formats; writing samples required with application
• Experience using media relations, marketing automation, project management and time‑tracking platforms
• Highly organized and detail‑oriented, with strong recall of client specifics
• Comfortable working in a collaborative environment and incorporating feedback throughout the development process
• Flexible, team‑first attitude

We know there are great candidates who might not check all these boxes or who possess important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself!

About the Firm

We’re a strategically focused integrated branding firm that works across a wide range of industries and communications channels. Our collaborative structure gives team members exposure to a broad mix of industries, disciplines and assignment types, with opportunities to work closely with firm leadership, creative resources and clients. Projects range from brand activations to website planning and content creation, PR initiatives and collateral development.