Storytelling & Content Director: Impactful Communications

Ymc; Bellingham (WA); On-site; USD 70,000 - 110,000; Full time

Job summary

Whatcom Family Y in Washington is seeking a Content & Communication Director to lead storytelling, content creation, social media, public relations, and internal communications. This hands-on leadership role sets strategy and personally creates content that demonstrates the Y's impact.

You will develop stories about programs, people, donors, volunteers, and partnerships; manage media relations; support fundraising, and ensure branding aligns with the YMCA mission.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Media Production, or related field.
• Minimum 3 years of progressive experience in communications, public relations, content development, or nonprofit storytelling.
• Exceptional writing, editing, and storytelling skills.
• Experience creating and managing multimedia content including video, photography, graphic design, and social media.
• Strong understanding of public relations, media relations, and community engagement strategies.
• Ability to translate organizational impact into compelling stories and messages.
• Strong project management and organizational skills.
• Excellent interpersonal skills with the ability to build relationships across diverse stakeholder groups.
• Commitment to YMCA mission, values, and youth protection policies.

Responsibilities

• Tell our story. Find and develop compelling stories about our programs, people, donors, volunteers, partnerships, and community impact.
• Create engaging content. Produce written, visual, and multimedia content including photography, video, newsletters, articles, campaign materials, donor communications, and digital content.
• Lead social media. Develop strategy, create content, manage platforms, engage audiences, and grow the Y’s digital presence.
• Drive communications strategy. Create communication plans that strengthen the Y’s visibility, reputation, and relationships with members, donors, staff, and community partners.
• Manage media relations. Coordinate press releases, media outreach, public statements, and community awareness efforts.
• Support fundraising and campaigns. Partner with development, marketing, and program teams to create communications that inspire people to give, participate, and get involved.
• Champion our brand. Ensure communications consistently reflect the YMCA’s mission, values, voice, and brand.
• Strengthen internal communication. Help keep staff and volunteers informed, connected, and engaged.

Skills

Strong writing

Editing

Storytelling

Social media content

Content strategy

Relationship-building

Education

Bachelor’s degree in Communications or related field

Tools

Video editing

Photography

Graphic design

Job description

Whatcom Family Y in Washington is seeking a Content & Communication Director to lead storytelling, content creation, social media, public relations, and internal communications. This hands-on leadership role sets strategy and personally creates content that demonstrates the Y's impact.

You will develop stories about programs, people, donors, volunteers, and partnerships; manage media relations; support fundraising, and ensure branding aligns with the YMCA mission.