Story-Driven Digital Content Specialist — Cardiac & Vascular

University of Miami; Coral Gables (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

University of Miami in Florida is seeking a Digital Content Specialist for Cardiac and Vascular Services to develop and manage content across digital channels, with primary responsibility for website content.

You will collaborate with physicians and marketing teams to translate complex medical information into clear content for patients, referring physicians, and peers, while coordinating social media and identifying compelling stories for broader visibility.

Qualifications

• Bachelor’s degree in a related field.
• Minimum of three years of experience in digital content, communications, marketing, or related field.
• Experience with content management systems and managing or developing website content.
• Strong editing, translation of complex medical information into clear, engaging content for diverse audiences.
• Experience coordinating social media content and working with physicians, researchers, or clinical leaders.

Responsibilities

• Write, edit, publish, and maintain content for Cardiac and Vascular Services’ UHealth web presence using the enterprise content management system.
• Collaborate with physicians, clinical teams, marketing and communications partners, and technical teams to ensure accurate, current, audience-focused content aligned with brand standards.
• Coordinate social media content, develop ideas, gather assets, maintain an editorial pipeline, and partner with the enterprise social media team on publishing and amplification.
• Identify, develop, and package stories to support marketing and public relations, including clinical breakthroughs, patient stories, researcher discoveries, physician expertise, and milestones.
• Serve as a liaison between Cardiac and Vascular Services and UHealth Marketing and Communications to connect priorities with opportunities across web, social, earned media, and campaigns.
• Coordinate with internal and external creatives to produce supporting content and rich media (photos, video, graphics).
• Use insights from web and social performance to recommend improvements and support ongoing content strategy.
• Manage multiple projects and deadlines in a fast-paced clinical/academic environment while upholding policies and voice.

Skills

Editing

Storytelling

Content development

Project management

SEO

Generative AI tools

Education

Bachelor’s degree in Communications, Journalism, Marketing, English, Digital Media, Public Relations, or related field

Tools

Content Management System (CMS)

SEO tools

Job description

University of Miami in Florida is seeking a Digital Content Specialist for Cardiac and Vascular Services to develop and manage content across digital channels, with primary responsibility for website content.

You will collaborate with physicians and marketing teams to translate complex medical information into clear content for patients, referring physicians, and peers, while coordinating social media and identifying compelling stories for broader visibility.