Cardiac & Vascular Digital Content Lead

umiami; Coral Gables (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical and dental benefits

Tuition remission

Job summary

The University of Miami Health System is seeking a Digital Content Specialist for Cardiac and Vascular Services. The role focuses on developing, managing, and maintaining compelling website content and coordinating social media content to support marketing and PR efforts.

Responsibilities include writing, editing, publishing content, and translating complex medical information for diverse audiences, with collaboration across physicians, clinical leaders, and marketing teams.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, Digital Media, Public Relations, or a related field.
• Minimum of three years of experience in digital content, communications, marketing, or a related field.
• Experience in academic medicine; cardiac/vascular services preferred.
• Experience with content management systems and managing or developing website content.

Responsibilities

• Write, edit, publish, and maintain content for Cardiac and Vascular Services on UHealth website using the CMS.
• Collaborate with physicians, clinical teams, marketing and communications, and technical teams to ensure accurate, audience-focused content aligned with UHealth brand.
• Coordinate Cardiac and Vascular Services' social media content and develop an editorial pipeline with the enterprise social media team.
• Identify and develop patient stories, clinical breakthroughs, research discoveries, physician expertise, milestones, and events for marketing and PR.
• Partner with UHealth Marketing and Communications to route stories for use across earned media, social media, and campaigns.
• Coordinate with internal and external creative resources to produce photos, videos, graphics, and other assets.
• Use analytics to recommend improvements and support ongoing content strategy.

Skills

Editing

Interviewing

Storytelling

Content development

SEO

AI-assisted content

Relationship building

Education

Bachelor's degree in Communications/Journalism/Marketing/English/Digital Media/Public Relations

Tools

Content management system

Job description

The University of Miami Health System is seeking a Digital Content Specialist for Cardiac and Vascular Services. The role focuses on developing, managing, and maintaining compelling website content and coordinating social media content to support marketing and PR efforts.

Responsibilities include writing, editing, publishing content, and translating complex medical information for diverse audiences, with collaboration across physicians, clinical leaders, and marketing teams.