Store Manager

FRĒDA SALVADOR; New York (NY); On-site; USD 75,000 - 110,000; Full time

Job summary

Frēda Salvador, based in San Francisco, is expanding its New York retail presence. We are seeking a full-time sales professional with excellent people skills and integrity to lead the New York store's daily operations, drive sales, and cultivate lasting client relationships.

You will guide the retail team, manage events, oversee inventory, and partner with Marketing and Regional Manager to deliver an engaging brand experience that resonates with fashion-forward customers in New York.

Qualifications

• 5+ years specialty retail experience, with at least 2 years in a manager role.
• Proven track record of managing a profitable fashion store.
• Strong communication across platforms and teams.
• Experience building client relationships and driving foot traffic.

Responsibilities

• Lead the retail team to deliver an outstanding brand experience through product knowledge.
• Manage sales associates, train the team, and cultivate client relationships.
• Drive events, plan in-store activations, and coordinate with Marketing.
• Oversee store operations, inventory, replenishment, and budgeting.
• Prepare weekly decks and monthly customer data; monitor P&L and budgets.
• Ensure weekend availability and 7-8 hour shifts; handle security issues.

Skills

Retail leadership

Clienteling

Operations management

Team training

Brand ambassador

Foot traffic growth

Communication

Tools

Google Suite

Shopify

Endear

Bright Pearl

Job description

Based in San Francisco and handcrafted in Spain, Italy, and El Salvador, Frēda Salvador is an artisan brand that is both modern and streamlined in its approach to footwear. Designed with the self-expressive woman in mind, each style embraces confidence and exudes a casual, yet sophisticated aesthetic that resonates deeply among fashion followers. The brand is both approachable and effortless offering a sought after versatility that makes them the go to for everyday occasions.

We are a fast paced start up and are hustling everyday. We work as hard and as long as needed to get the job done. We are small, but mighty, with strong values in teamwork and a positive and supportive work environment.

We are looking for a full-time (40 hrs per week) sales professional with excellent people skills and a high level of integrity. The person who fills this position will play a key role in building up our retail channel in New York. We are looking for a proven leader who is passionate about the retail customer experience and has strong sales acumen. This person will be instrumental in executing the store’s daily operations, driving sales, and cultivating the New York market.

This candidate must have previous retail experience working in the fashion industry and be adept at building strong and lasting customer relationships.

We are looking for someone who:

• Loves our product and the Freda Salvador brand
• Professional, energetic and sets a positive tone for the store
• Lead by example attitude
• Growth mindset
• Aligned with our company’s brand values
• Proven track record of managing a profitable and successful fashion store
• 5+ years specialty retail experience, with a minimum of 2 years in a manager role
• Strong communication skills across all platforms, both with colleagues and customers
• Ability to drive foot traffic and sales through strategic partnership and staff development
• Demonstrated ability to successfully lead others in a product focused store
• Ability to work independently and problem solve on the go
• Accessory and leather goods experience or passion
• Technology competent is a must (Google Suite, Shopify, Endear and Bright Pearl experience is a plus).

Store + Employee Management

• Guide the retail team to create a strong brand experience through demonstrating product knowledge and ensuring all team members are experts on product and the brand
• Manage sales associates and train the team to always put customers first
• Create and promote customer relationships through strong clienteling
• Build and maintain a loyal client base, and retain customer loyalty by providing clients with personalized service and engaging invitations
• Uphold & require extraordinary customer experience through all communication channels, including handling one-off customer requests such as customer repairs or exchanges
• Act as brand ambassador- engage customers on the brand, be knowledgeable of our product in customer interactions via multiple channels such as in-person, over the phone, and through written communication in Endear
• Handle all store maintenance in partnership with Regional Manager
• On call when any security issues arise within the store
• Handle all on + offboarding of new employees

Events

• Drive traffic and sales targets independently through events, private shopping, and community activations
• Work with marketing team and 3rd party vendors to plan and execute in store events (customer facing, influencer facing, and 3rd party collaborations)
• Propose and host a minimum of 1 retail activation per quarter
• Coordinate all logistics of executing a successful in store event in partnership with Marketing and Regional Manager
• Food + drink, rentals, promocodes, florals, inventory needs, staffing etc

Store Operations + Inventory Management

• Drive strong operational execution with day-to-day operations, leading the store to be productive, efficient, and profitable
• Weekly replenishment review and processing
• Manage inventory and inventory reconciliation with the support of the Operations team, including receiving all inbound and outbound shipment and orders, as well as transfer orders.
• Uphold inventory accuracy in-store through weekly/monthly counts
• Maintaining standard operating procedures for order and inventory processes as they relate to the store
• Store merchandising - weekly refresh of store + re-merchandising the store when newness arrives
• Work with Regional Manager to ensure aged inventory is removed from the store on a quarterly basis
• Work with HQ team to coordinate inventory transfer from the office to the store
• Coordinate 3rd party vendor merchandise (orders, receiving, reorders, returns)
• Review monthly store, staffing and P&L budget
• Bank deposits biweekly

Reporting

• Prepare and present Weekly Store Manager meeting deck
• Prepare and share all event recaps (3rd party events, company sales, special promotions)
• Prepare and share monthly new customer data
• Prepare and communicate to team information regarding sales
• Review marketing seasonal calendar to be sure there is alignment with marketing team
• Full time, 5 days per week
• Weekend availability expected in order to successfully manage the team and drive sales
• Full day shifts of 7-8 hours
• Experience is a must. Preferably 5+ years specialty retail experience, with a minimum of 2 years in a managerial role
• Competitive employee discount on all merchandise
• Competitive benefits package
• Shoe Gratis program
• Ability to move boxes of up to 50 lbs