Store Director | Miami Design District

AMIRI; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Bonus eligible

Full package health benefits

401(k) + Employer match

Non-accrued vacation

Job summary

AMIRI is seeking a Store Director for its SoHo location to lead the team, drive sales, and oversee retail operations. The role reports to the Regional Director, East, and requires a charismatic leader who champions AMIRI’s brand values and delivers exceptional customer service.

The Store Director will supervise sales strategies, VM coordination, loss prevention training, and HR processes, while maintaining premier store standards and strong client relationships with VIP customers.

Qualifications

• 4–6 years of progressively responsible luxury retail management experience.
• Strong familiarity with AMIRI brand, aesthetic, and narrative.
• Experience working locally and knowledge of labor laws.

Responsibilities

• Motivate and develop the store team to achieve sales targets.
• Oversee daily operations, visuals, and customer events.
• Lead recruitment, scheduling, and performance reviews.
• Maintain high standards of customer service and store presentation.

Skills

Luxury retail leadership

CRM & POS proficiency

Team leadership

Excel & Teams

Education

Experience in luxury retail management

Tools

CRM

POS systems

Microsoft Excel

Job description

Purpose and Objective

AMIRI is looking for a Store Director for its SoHo location! This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following:

• Sales Responsibilities
• Retail Operations
• Personnel Management
• Detail-Oriented in-Store Operations

Reporting to the Regional Director, East, the Store Director will be a strong and charismatic leader who thrives building relationships with both internal and external parties. This role will serve as a strong ambassador of the AMIRI brand and values, including compassionate leadership, strong business acumen, and enthusiastic ambition. Our ideal Store Director knows that quality customer service and a commitment to teamwork should never suffer, no matter how busy the location may be!

Sales Responsibilities:

• Motivate team to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
• Partner with HQ Retail to analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
• Develop and execute strategies for generating sales to meet goal targets.
• Oversee in-store promotional displays and customer events, liaising with Visual Merchandising and Brand where necessary.
• Maintain awareness of local & luxury market trends and monitor local competition activity.
• Build relationships with local and VIP clients; work closely with HQ Retail to coordinate events & activations.
• Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
• Thoroughly train team in line with AMIRI's customer service best practices - from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
• In coordination with the Corporate team, complete VM directives as required in a timely manner.
• Stay up to date with local, industry, and luxury trends - addressing with internal teams.

Retail Operations:

• Efficiently oversee the day-to-day operations of the store, minimizing costs and risks.
• Partner with HQ Retail to train team on loss prevention best practices.
• Complete regular Health, Safety, and Compliance audits for the HR/Facilities team.
• Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition. Train team on common workplace injury prevention, specific to the store location.
• Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure team is aware of the expectations for cleanliness, health, and safety.

Personnel Management:

• Motivate, guide, encourage, and support all store team members.
• Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
• Lead the recruitment process in coordination with HR - from sourcing throughout new hire onboarding.
• Partner with Merchandising and Sales teams to complete regular product and/or product knowledge with each new collection with all staff.
• Partner with HR to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks.
• Regularly update the team on business performance, Company initiatives, and other relevant updates.
• Train team members on all required/essential duties of each position.
• Create and publish schedules in line with local guidelines and regulations.

Desired Experience & Talent:

• 4-6 years of progressively responsible luxury retail management, directly supervising a non-exempt employee population.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with local and federal labor laws.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS.
• Physically able to stand for extended periods and handle merchandise, including lifting and moving items up to approximately 30 lbs.
• Additional language skills a plus.

Compensation Package:

• Bonus eligible
• Full package health benefits
• 401(k) + Employer match
• Non-accrued vacation

Who We Are:

Founded in 2014, AMIRI is a global luxury house based in Los Angeles. The brand's intrinsic California spirit is deeply rooted in authenticity and creativity, with collections influenced by Hollywood and infused with West Coast music culture.

The brand's trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week and a growing international presence through an expanding network of flagship destinations.

AMIRI's culture and contemporary vision prioritize quality, creativity, and innovation across every facet of the business. Founder and Creative Director Mike AMIRI continues to safeguard and shape the artistic vision of the brand and design studio.

As the brand's presence expands globally and continues to emerge as one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is seeking visionary individuals with a creative and entrepreneurial mindset to join our team.