Store Coach & Team Leader — Elevate Guest Experience

Rally House; Fairfax (VA); On-site; USD 54,442,752 - 78,798,720; Full time

Job summary

Rally House is hiring an Assistant Coach to support the Store Manager in achieving sales goals and maintaining guest-focused service.

The role emphasizes training, coaching, and leading teams, with accountability for operational standards, safety, cash handling, and the execution of the Playbook. You will work closely with the Head Coach to drive performance during day-to-day duties and special events.

Qualifications

• 3+ years of experience in retail.
• 1+ year in a supervisory or team lead role.
• Associates or Bachelor’s degree preferred.
• Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.
• Own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader-on-duty in the Head Coach’s absence.
• Lead execution of visual directives and seasonal transitions.
• Ensure fixture flow and product placement drive sales and ease of shopping.
• Maintain store organization and back-of-house standards.
• Coach Team Captains and Teammates on visual expectations.
• Own service execution and customer experience standards.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow-up.
• Reinforce consistency of service behaviors across all shifts.
• Support payroll planning and labor optimization
• Analyze store performance and take action to improve results
• Lead execution of special events and hot markets
• Drive daily, weekly, and monthly performance goals

Skills

Adaptability

Problem-solving

Leadership

Communication

Prioritization

Delegation

Coaching

Team motivation

Retail passion

Store operations

Education

Associates or Bachelor’s degree preferred

Job description

Rally House is hiring an Assistant Coach to support the Store Manager in achieving sales goals and maintaining guest-focused service.

The role emphasizes training, coaching, and leading teams, with accountability for operational standards, safety, cash handling, and the execution of the Playbook. You will work closely with the Head Coach to drive performance during day-to-day duties and special events.