Steam Marketing Lead

Wooster Games; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Wooster Games is seeking a Steam Marketing Lead to own the launch plan from demo to launch week and the first 30 days. You will manage the Steam store page assets, drive capsule and trailer quality, and oversee tagging and conversion testing, while coordinating creator seeding across Twitch and YouTube at scale.

You will direct clip and short-form marketing with the design and social teams, and craft the community growth strategy for Discord, the Steam hub, and the subreddit.

Qualifications

• Shipped at least one Steam game with marketing responsibility.
• Hands-on Steam knowledge: store page, demo timing, Next Fest, discovery.
• Creator seeding campaign experience at scale with key distribution.
• Deep familiarity with multiplayer and co-op PC games.
• Short-form video instinct for TikTok and YouTube Shorts.

Responsibilities

• Own the Steam launch plan from demo to launch week and first 30 days.
• Run the Steam store page: capsule, trailer, tags, conversion testing.
• Build and run creator seeding across Twitch and YouTube at scale.
• Direct clip and short-form marketing with the design and social teams.
• Set community growth strategy for Discord, Steam hub and subreddit.
• Run Steam Next Fest and report wishlist velocity and launch metrics.

Skills

Steam marketing

Store page management

Creator seeding

Video content strategy

Community growth

Launch metrics

Tools

Twitch

YouTube

Discord

Job description

Responsibilities

• Own the Steam launch plan from demo to launch week and first 30 days
• Run the Steam store page: capsule, trailer, tags, conversion testing
• Build and run creator seeding across Twitch and YouTube at scale
• Direct clip and short-form marketing with the design and social teams
• Set community growth strategy for Discord, Steam hub and subreddit
• Run Steam Next Fest and report wishlist velocity and launch metrics

Requirements

• Shipped at least one Steam game where you owned marketing
• Hands-on Steam knowledge: store page, demo timing, Next Fest, discovery
• Creator seeding campaign experience at scale with key distribution
• Deep familiarity with multiplayer and co-op PC games
• Short-form video instinct for TikTok and YouTube Shorts

Preferred Qualifications

• Experience at an indie publisher or indie-focused marketing agency
• Built a Discord community to tens of thousands
• Existing relationships with PC gaming streamers and creators
• Early Access launch and post-launch update marketing experience

About the Company

Wooster Games is a profitable, fully remote independent studio headquartered in New York City, known for Animal Company on Meta Quest.