Station Manager

Sinclair Broadcast Group; New Bern (NC); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Sinclair Broadcast Group is seeking a hands-on Station Manager to lead this market with a sharp digital revenue strategy and close collaboration with the General Manager. You will co-author the operating plan, own digital growth, and translate strategy into measurable sales and operational execution focused on revenue growth.

You will develop OTT/CTV, programmatic, social, and email offerings, partner with the GM on budgets and targets, and drive high-impact campaigns.

Qualifications

• 5+ years in senior management at a TV station or media company with hands-on TV sales and operations.
• Proven track record growing digital revenue across OTT/CTV, social, email, and digital sponsorships.
• Strong capability in data, analytics, and attribution to translate metrics into pricing and sales programs.
• Experience co-creating operating plans / P&L management with station leadership; budgeting and forecasting skills.
• Demonstrated leadership: hiring, coaching, and accountability for sales and operations teams.
• Experience with CRM and modern prospecting tools (AI tools a plus).
• Excellent written and verbal communication; comfortable presenting to senior leadership.

Responsabilités

• Develop and scale digital product offerings (OTT/CTV, programmatic, social, email) integrated with TV packages.
• Partner with the GM to set the Operating Plan: budgets, targets, staffing, promotions calendar, contingencies.
• Lead sales strategy and execution; train and coach the sales team on data-driven campaigns.
• Own sales forecasting, pipeline health, and KPI reporting; use analytics to inform pricing.
• Drive new business development with modern prospecting tools and AI.
• Manage employee and station relations in the GM's absence; ensure on-air/digital continuity during breaking events.
• Hire and mentor staff; foster a culture balancing creativity and performance.
• Build and maintain local client relationships; identify non-traditional revenue opportunities.

Connaissances

Leadership

Data analytics

Negotiation

Communication

Budgeting

Outils

Excel

PowerPoint

CRM systems

Programmatic/SSP/DSP

OSI traffic/billing

Description du poste

This Job Description May Cause Extreme Excitement and Career Growth

We are seeking a hands-on, strategic Station Manager to lead this market. This is a frontline leadership role - not a desk job - and the top priority is revenue growth with a clear digital revenue strategy and an operational partnership with the General Manager. You will co-author the station operating plan, own digital growth, and translate strategy into measurable sales and operational execution with focus on overall revenue growth.

Primary Goals

• Co-create and execute the station Operating Plan with the GM — lead forecasting, P&L management, budget accountability, and tactical execution to hit quarterly/annual targets.
• Own the station’s digital revenue strategy — grow streaming/OTT, programmatic, social, display, mobile, email, and lead-gen income; build integrated digital products for local advertisers.
• Turn strategy into results — design go-to-market plans for linear + digital-first programs, measure performance, and iterate quickly to scale what works.

Core Responsibilities

• Develop and scale digital product offerings (OTT/CTV, programmatic, social, email, local search, lead-gen) and integrate them with traditional TV packages.
• Partner daily with the GM to set the Operating Plan: budgets, revenue targets, staffing plans, promotions calendar (gantt chart), and contingency plans for breaking events.
• Lead sales strategy and execution — train and coach the sales team to sell integrated, data-driven campaigns and demonstrate value with metrics.
• Own sales forecasting, pipeline health, and KPI reporting; use analytics to drive pricing.
• Drive new business development with aggressive, targeted outreach and modern prospecting techniques (CRM, lead gen software, AI tools).
• Manage employee relations and station relations in absence of the GM — ensure on-air/digital continuity and execution during breaking news or weather events.
• Hire, mentor, and hold staff accountable; foster a collaborative culture that balances creativity with performance.
• Build and maintain strong local client relationships; identify and convert non-traditional revenue opportunities (events, sponsorships, branded content).
• Ensure cross-department alignment (news, promotions, engineering, finance).

Success Metrics / KPIs (what you’ll be measured on)

• Digital revenue growth (OTT/CTV, programmatic, social, email, digital sponsorships) — quarter-over-quarter and year-over-year.
• Integrated campaign penetration — percent of total revenue from campaigns that include digital + linear components.
• Operating Plan performance — revenue vs. budget, margin, and forecast accuracy.
• Sales team performance — budget attainment, pipeline conversion rate, average deal size.

Required Qualifications

• 5+ years in senior management at a TV station or media company with a hands-on background in TV advertising sales and operations.
• Proven track record growing digital revenue — direct experience with OTT/CTV, programmatic, social, email, and digital sponsorship products.
• Strong capability in data, analytics, and attribution — able to translate metrics into pricing, packages, and sales programs.
• Experience co-creating operating plans / P&L management with station leadership; strong budgeting and forecasting skills.
• Demonstrated leadership: hiring, coaching, motivating, and holding sales and operations teams accountable.
• Strong negotiation and closing skills; highly focused on new business development using modern prospecting tools (CRM, AI).
• Excellent written and oral communication skills; comfortable presenting results and strategy to senior leadership.
• Technical & tools: Excel, PowerPoint, CRM systems, programmatic/SSP/DSP familiarity preferred; OSI or similar traffic/billing experience a plus.

Preferred

• Experience building pricing, packaging for new linear + digital products, and working with third-party vendors.
• Demonstrated use of AI or automation in sales operations.
• Background in community engagement that drives audience growth and advertiser affinity.

Why Sinclair

• Leadership role with measurable strategic impact across two markets.
• Opportunity to define and scale a modern, digital-first revenue engine while preserving linear strengths.
• Competitive compensation, benefits, and the ability to rapidly move ideas to market.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.