State Marketing Strategist: Growth & Campaign Leadership

Florida Farm Bureau Casualty Ins. Co.; Gainesville (FL); On-site; USD 85,000 - 130,000; Full time

Job summary

Florida Farm Bureau Casualty Ins. Co. seeks a seasoned Marketing Leader in Gainesville to develop and execute state-level strategies that align with business goals and strengthen agency relationships.

You will partner with Enterprise Marketing, oversee campaigns, create promotional materials, and monitor performance across digital, social, and traditional channels while ensuring compliance with brand standards.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or business management.
• 3+ years of professional marketing experience.
• Experience in strategic marketing planning and campaign execution.
• Strong stakeholder management and business partnership skills.
• Proficient in digital, social, and traditional marketing channels.
• Excellent written and verbal communication; strong presentation skills.
• Ability to work under tight deadlines and manage projects.
• Knowledge of marketing trends and analytics.

Responsibilities

• Develop and execute state-specific marketing strategies aligned with company objectives.
• Design and implement marketing campaigns across a wide variety of mediums.
• Design and create promotional material for events and campaigns.
• Serve as the primary marketing liaison for state leadership, agents, and partners.
• Maintain understanding of local market conditions and growth opportunities.
• Lead state-level marketing programs from planning through implementation.
• Build and maintain relationships with agents and stakeholders.
• Support website content updates and collaborate with IT or vendors.
• Monitor marketing performance with analytics to improve results.
• Ensure activities align with brand standards and regulatory requirements.

Skills

Marketing strategy

Campaign execution

Stakeholder management

Business partnerships

Written communication

Verbal communication

Presentation skills

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Advertising or Business Management

Job description

Florida Farm Bureau Casualty Ins. Co. seeks a seasoned Marketing Leader in Gainesville to develop and execute state-level strategies that align with business goals and strengthen agency relationships.

You will partner with Enterprise Marketing, oversee campaigns, create promotional materials, and monitor performance across digital, social, and traditional channels while ensuring compliance with brand standards.