Staff Writer: Conversion & Growth (Remote)

Bazeta; United States; Remote; USD 147,000 - 259,000; Full time

Job summary

Ethos Life is hiring a Staff Writer to craft content, messaging, and narratives across the consumer purchase journey. You will write compelling headlines, CTAs, and flow copy, and build a cohesive narrative across onboarding, checkout, and post-purchase experiences.

You will collaborate daily with Product, Design, Research, and Analytics, using AI tools to accelerate high-quality content while ensuring clarity and compliance in the life-insurance space.

Qualifications

• 6+ years of writing for marketing or content design/strategy.
• 2+ years on direct-to-consumer digital products with measurable impact on conversion or revenue.
• Strong storytelling instincts with ability to craft the narrative thread and defend choices.
• Ability to articulate the single most important message in each moment and structure content accordingly.
• Collaborative writing and willingness to write in real-time with peers and stakeholders.
• Genuine AI fluency and curiosity, including using AI tools to ideate product concepts.
• Comfort with regulatory constraints in a life-insurance context.

Responsibilities

• Own narrative, copywriting, and craft for the purchase flow and onboarding.
• Write headlines, subheads, CTAs, and journey copy across the funnel.
• Build the narrative backbone for major product flows so every touchpoint feels cohesive.
• Iterate content quickly in a collaborative setting and justify decisions.
• Present work to leadership and incorporate field feedback in real-time.
• Leverage AI tools to produce on-brand content efficiently while preserving judgment.

Skills

Marketing writing

Content design

Storytelling

Conversion focus

Collaborative writing

AI tooling

Figma familiarity

Regulatory compliance

Tools

Figma

Job description

Ethos Life is hiring a Staff Writer to craft content, messaging, and narratives across the consumer purchase journey. You will write compelling headlines, CTAs, and flow copy, and build a cohesive narrative across onboarding, checkout, and post-purchase experiences.

You will collaborate daily with Product, Design, Research, and Analytics, using AI tools to accelerate high-quality content while ensuring clarity and compliance in the life-insurance space.