Staff UX Writer, AI

Airbnb; United States; Remote; USD 180,000 - 223,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Employee Travel Credits

Job summary

Airbnb is seeking an accomplished UX Writer to lead copy across multiple product initiatives. You will shape voice for AI-powered surfaces, build scalable guidelines, and partner with Engineering to ensure high-quality, consistent experiences.

You will work with Design, PM, Legal, accessibility, and localization to collect inputs and iterate on models, while mentoring teammates and presenting work to executives. This role demands strong systems thinking and user-centric design leadership.

Qualifications

• 10+ years of experience in UX writing, content design, or content strategy.
• Proven ability to lead content/copy work from concept to detailed design.
• Experience in LLM prompting, generative AI, and model evaluation.
• Proven systems thinking and product strategy.
• Experience building systems—guidelines, reference examples, evals—that scale across a team.
• Experience writing content principles, messaging frameworks, and style guides, and adapting them into guidelines a model can be trained and evaluated against.

Responsibilities

• Lead all work related to the words across multiple projects within a single initiative.
• Develop inspiring, strategic ideas based on product requirements, data, and/or research.
• Set the quality bar for AI-generated content: write the guidelines and examples, grade and rank model outputs, and calibrate VJs.
• Drive consensus with stakeholders and/or partners on content recommendations.
• Manage copy deadlines and deliver detailed copy across multiple projects.
• Connect with cross-functional partners including Design, PM, Legal, accessibility, and localization.
• Join writing team crits to present work and sharpen the team’s output.
• Present content and design work to directors, executives, or other stakeholders.
• Set the bar on every surface with judgment and taste.

Skills

ux writing

content design

llm prompting

generative AI

model evaluation

systems thinking

cross-functional collaboration

copy guidance

Tools

Figma

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

UX Writing is a core design discipline at Airbnb. Our team of 40+ writers works closely with Experience Design, Experience Research, Engineering, and Design Program Management to support the product development process from beginning to end. Whether you excel in upfront storytelling, end-to-end systems design, or nitty-gritty execution, you'll find your people here.

The Difference You Will Make

From concept to launch, our UX writers create industry-leading experiences for guests and hosts that meaningfully impact the success of the company. In this role, you'll shape how AI-powered, generative surfaces speak to hosts and you'll build the systems that keep that voice consistent as models change. You'll help set the standard for how our team partners with Engineering to define the ideal experience, evaluate generated output, and iterate to improve the product, and you'll bring the rest of UX Writing along with you.

A Typical Day

• Lead all work related to the words across multiple projects within a single initiative—this includes both creating clear, concise, and delightful copy for your product surface yourself on some surfaces, and training large language models that ultimately create the copy on others
• Develop inspiring, strategic ideas based on product requirements, data, and/or research
• Set the quality bar for AI-generated content: write the guidelines and examples, grade and rank model outputs, and calibrate VJs
• Drive consensus with stakeholders and/or partners on content recommendations
• Manage copy deadlines and deliver detailed copy across multiple projects
• Connect with our critical cross-functional partners including Design, PM, Legal, accessibility, and localization to ensure we have the proper input on our work
• Join writing team crits to present work and help sharpen the work of your teammates
• Present content and design work to directors, executives, or other stakeholders on your projects
• Set the bar on every surface with judgment and taste

Your Expertise

• 10+ years of experience in UX writing, content design, or content strategy
• Proven ability to lead content/copy work from concept to detailed design
• Experience in LLM prompting, generative AI, and model evaluation, with a point of view on training writing quality into a model
• Proven systems thinking and product strategy
• Experience building systems—guidelines, reference examples, evals—that scale across a team
• Experience writing content principles, messaging frameworks, and style guides, and adapting them into guidelines a model can be trained and evaluated against
• Proven ability to collaborate with cross-functional teams in all stages of design and build
• Proven ability to lead systems work from concept to detailed design, including defining net-new process where none exists
• Comfortable working independently in a fast-paced, ambiguous environment, with the flexibility to adjust course as models and priorities shift
• Familiar working alongside other design disciplines in Figma, our primary collaboration tool
• Experience working with and presenting to executive teams
• Solid understanding of user experience design principles and interaction patterns
• Passion for Airbnb's mission, commitment to diversity, and global mindset

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager and will lean toward PST hours. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care Of You

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

• $180,000—$223,000 USD

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.