Staff Software Engineer, User Profile

United States Digital Space LLC; United States; On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health benefits

Equity

Wellness programs

Job summary

AWAKE is seeking a Staff Software Engineer for the User Profile team to drive the architecture of high-scale data systems and APIs that power personalization and ML capabilities.

You will mentor engineers, own architectural direction across multiple teams, and partner with product, data, and ML to deliver scalable, reliable platforms handling billions of events.

This role combines hands-on coding with strategic leadership to shape foundational infrastructure and enable experimentation at scale.

Qualifications

• 8+ years of professional software engineering experience designing backend or distributed systems at scale.
• Leadership on multi-team initiatives from definition to operation in production.
• Experience with high-scale data ingestion, processing, and streaming architectures.
• Strong Java or similar backend language skills with distributed-systems fundamentals.

Responsibilities

• Set technical direction and architecture for high-scale systems and APIs handling user profiles and attributes.
• Lead cross-team engineering initiatives across APIs, streaming, data processing, and integrations.
• Design foundational platform capabilities enabling teams to safely build on user-profile data.
• Drive architectural investments improving scalability, reliability, quality, observability, and maintainability.

Skills

Backend systems

Distributed systems

Java

Architectural leadership

Data ingestion/processing

Mentorship

Job description

the company® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the#1provider in SMS Marketing by G2, the company partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, the company’s team has been consistently recognized for its performance and culture. We’re proud to be included inDeloitte’s Fast 500(four years running!),LinkedIn’s Top Startups,Forbes’ Cloud 100 (five years running!),Inc.’s Best Workplaces, and theHuman Rights Campaign Foundation's Corporate Equality Index!

About the Role

Our Engineering team creates innovative product experiences that power personalized marketing at massive scale. We develop cutting- edge applications and systems that process hundreds of billions of messages and events per year, enabling marketers to connect effectively with hundreds of millions of consumers.

The User Profile team is the backbone of our data-driven personalization efforts, responsible for ingesting , processing, and serving millions of user data points daily. As a Staff Software Engineer on this team, you will provide technical leadership for the high-scale systems that serve as the single source of truth for user profiles and power core products, advanced segmentation, personalization, and machine learning capabilities.

You will combine deep hands-on engineering with broad technical leadership, owning architecture across critical data systems and partnering across engineering, product, data, and ML teams. You will tackle ambiguous and complex technical problems, establish architectural direction, and drive initiatives spanning multiple systems and teams from strategy through execution.

This is an opportunity to shape foundational infrastructure at the center of our company’s mission to make user data more actionable and valuable while multiplying your impact through the systems, technical direction, and engineers around you.

What You’ll Accomplish

• Set technical direction and architecture for high-scale systems and API’s responsible for the ingestion, processing, storage, and serving of user profiles and attributes.
• Lead complex, cross-team engineering initiatives across APIs, streaming infrastructure, data processing, and integrations, translating ambiguous product and business needs into scalable technical solutions.
• Design and evolve foundational platform capabilities that enable teams across the company to safely and efficiently build on user-profile data, including subscription lifecycle management and new data-source integrations.
• Drive architectural investments that improve the scalability, reliability, data quality, observability, performance, and maintainability of systems processing data at massive scale.
• Partner with product, data, and ML teams to shape how user attributes and large-scale data processing capabilities support segmentation, personalization, revenue attribution, behavioral analytics, and machine learning.
• Multiply the effectiveness of other engineers through technical mentorship, design reviews, architectural guidance, and engineering standards while remaining hands-on with foundational and technically challenging work.

Your Expertise

• 8+ years of professional software engineering experience, with significant experience designing and operating backend or distributed systems at scale.
• A track record of technical leadership on complex, multi-team initiatives, taking ambiguous problems from definition through architecture, execution, and successful operation in production.
• Deep experience with high-scale data ingestion, processing, and streaming architectures, including systems handling large volumes of user, event, or similarly high-cardinality data.
• Strong programming and software-design skills in Java or similar backend languages, combined with strong distributed-systems fundamentals across scalability, reliability, performance, and observability.
• Demonstrated ability to make and communicate high-impact architectural decisions, identify systemic technical risks and opportunities, and balance immediate product needs with long-term platform health.
• Strong communication, influence, and mentorship skills, with a track record of aligning teams around technical strategy and raising the engineering bar without relying on formal authority.

You’ll get competitiveperks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $180,000 - $230,000 annually+ equity + benefits
• Our salary ranges are determined by role, level and location

#LI-MN1

By applying for this position, your data will be processed as per the company's Privacy Policy.the company Company ValuesDefault to Action - Move swiftly and with purpose Be One Unstoppable Team - Rally as each other's champions Champion the Customer - Our success is defined by our customers' success Act Like an Owner- Take responsibility for the company’s success

Learn more about AWAKE, the company’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At the company, we know that our Company's strength lies in the diversity of our employees. the company is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. the company is also committed to providing reasonable accommodations for candidates with disabilities. If you