Staff Product Marketing Specialist

Renesas Electronics; Austin (TX); On-site; USD 117,000 - 160,000; Full time

Benefits offered by this job

Comprehensive medical and dental benefits

Paid vacation and holidays

Life insurance and AD&D

Job summary

Renesas Electronics is seeking a Staff Product Marketing Specialist based in Austin, TX, to drive go-to-market strategies and product positioning. This hybrid role involves leading a small team to manage the lifecycle of Standard Products while collaborating with engineering and sales functions.

The ideal candidate will possess strong technical knowledge in semiconductors and significant experience in product marketing. Renesas offers comprehensive benefits and a dynamic work environment.

Qualifications

• 5 to 8+ years of experience in product marketing or management within the semiconductor industry.
• Demonstrated leadership experience managing technical teams.
• Experience with New Product Definition for analog/digital devices.

Responsibilities

• Lead and mentor a team of product marketing professionals.
• Execute global go-to-market strategies and establish pricing models.
• Partner with manufacturing operations to align build plans.

Skills

Technical expertise in semiconductor fundamentals

Strong business acumen

Ability to interpret market data

Leadership experience

Education

Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or related

Tools

ModelN

SAP

PowerBI

Job description

Hybrid

Role is open to the following cities in priority order:

1. Austin, TX
2. Ottawa, Canada
3. Chandler, AZ
4. Tempe, AZ
5. Palm Bay, FL

(We are also open to candidates in the following markets: Montreal, Canada; Toronto, Canada; Bridgewater, NJ; Chicago, IL; Columbia, MD; Dallas, TX; Detroit, MI; Duluth, GA; Farmington Hills, MI: Frisco, TX; Longmont, CO, Lowell, MA; Morrisville, NC; Plano, TX; Turnwater, WA)

Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesas’ Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.

Key Responsibilities

• Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
• Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
• Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
• Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
• Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.

Qualifications and Experience

• Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
• Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
• Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master’s preferred).
• 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
• Demonstrated leadership experience managing small, highly technical teams.
• Experience with ModelN, SAP, and PowerBI is an advantage.

Key Success Indicators

• Increased design-wins, attach rates, and global revenue.
• Accelerated product adoption across target verticals.
• Seamless cross‑functional alignment and successful global product launches.

US

The expected annual pay range for this position is $117,000 - $160,000. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skill set of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre‑tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company‑paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Canada

The expected annual pay range for this position is $98,000 - $122,000. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skill set of the candidate.

Equal Opportunity Employer

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Renesas Electronics deals with dual‑use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.