Sr Staff Product Marketing Specialist

Renesas; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Renesas seeks a seasoned Product Marketing professional in Plano to own strategy, execution, and lifecycle management for the Entry Line 32-bit MCU portfolio. You will translate market needs into compelling product roadmaps, collaborate with engineering, regional marketing, sales, and operations to drive execution, and lead cross-functional efforts for growth.

You will leverage deep knowledge of semiconductors, embedded ecosystems, and cost structures to build business cases, guide pricing, and

Qualifications

• Master’s degree in electrical engineering, computer engineering, or related technical field.
• MBA is a plus.
• 8+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product management or product line management.
• Experience in product management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in multiple sectors.
• Understanding of embedded software ecosystems and semiconductor cost structures.

Responsibilities

• Develop and execute product investment and roadmap strategy for Entry Line 32-bit MCU portfolio.
• Translate market needs and customer feedback into product definitions and lifecycle plans.
• Cross-functionally drive design-ins, launches, and revenue growth with engineering, regional marketing, sales, FAEs, and operations.
• Build business cases for new product investments and feature expansions.
• Collaborate on go-to-market strategies and promotional collateral.

Skills

Product management

Strategic marketing

Technical marketing

Business development

Cost management

Financial modeling

Data-driven decisions

Customer-centric

Cross-functional leadership

Communication skills

Education

Master’s degree in electrical engineering or computer engineering

MBA (plus)

Job description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

Product Marketing S is responsible for strategy, execution, business performance, and ownership of a defined subset of the Entry Line 32-bit MCU product portfolio, including hardware and software platforms. Reporting to the Product Line Manager (PLM), this role supports product and roadmap definition by translating market needs, customer feedback, and competitive benchmarking into clear product and portfolio strategy. The role partners with and influences cross-functional teams across engineering, regional marketing, sales, FAEs, and operations to drive execution and business growth. It also contributes to benchmarking, pricing strategy, product collateral, promotion, and lifecycle management for products within the Entry Line portfolio.

Key Responsibilities

Job functions would include (but not limited to):

Product investment and roadmap strategy

Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments

Define a strong product roadmap for short-term and long-term based on product family approach

Product definition and planning – Working with Product Managers & System Architects

Translating customer requirements into requirements.

Support architecture trade-offs with engineering

Build business cases for new product investments and derivative feature expansions

Ensure product alignment with product line strategy

Cross-functional execution

Partner with engineering on product execution milestones

Partner with operations on supply planning, cost reduction initiatives, and lifecycle transitions

Partner with marketing with 'go-to-market' strategy execution and product launch collateral

Enable sales and FAEs with competitive analysis, training and promotional collateral

Establish deep relationships with key customers

Align with customers on product roadmap, product definitions, and design-win support

Track competition products and benchmark performance to update investment roadmap

Collaborate with Regional Marketing, Sales, and FAEs to drive design-ins, design-wins, and revenue growth targets

Drive PCNs and EOL planning in close collaboration with operations

Qualifications

Master’s degree in electrical engineering, computer engineering, or a related technical field. MBA is a plus.

8+ years of experience in semiconductor, embedded systems, or related industries.

5+ years in product management or product line management.

Experience in product management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.

Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.

Understanding of:

Embedded software ecosystems

Semiconductor cost structures, wafer economics, and supply chain dynamics

Strong business acumen.

Strategic thinking with data-driven decision making.

Strong analytical and financial modeling skills.

Customer-centric orientation.

High energy, self-motivation and go-getter attitude.

Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way.

Excellent interpersonal skills. Ability to influence cross-functional stakeholders.

Ability to work effectively with teams located in multiple locations and time zones around the world.

Ability to collaborate and be effective in a fast-paced environment.

Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

• We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read ourDiversity & Inclusion Statement .

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

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