Staff Product Marketing Manager (PMM), Patient Growth

Headway; Oregon; Hybrid; USD 190,000 - 238,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA/FSA

401(k) including match

Carrot Fertility reimbursement

paid parental leave

caregiver leave

Job summary

Headway is seeking a Staff Product Marketing Manager to shape how patients find, choose, and stay in care. You’ll influence product and GTM, crafting compelling, differentiated stories about why patients should choose Headway.

You’ll partner across Growth, Lifecycle, Product, Research, and Creative to translate patient insights into acquisition, activation, and retention strategies, building messaging frameworks and launch narratives.

Qualifications

• 8+ years in product or growth marketing with consumer focus.
• Deep customer curiosity translating insight into decisions.
• Experience with consumer funnels across acquisition and lifecycle.
• Strong experimentation habit and hypothesis-driven thinking.
• Strategic writer able to develop positioning and messaging.
• Experience in regulated or constrained consumer categories.
• Comfort with ambiguity and influences senior stakeholders.
• Thoughtful use of AI with human judgment.

Responsibilities

• Own the patient journey.
• Define messaging framework and launch narratives.
• Lead patient GTM and cross-functional partnerships.
• Build a test-and-learn engine and run experiments.
• Develop hypotheses and improve the patient journey.
• Raise the PMM bar.
• Shape consumer Product Marketing as the team grows.

Skills

Product marketing

Growth marketing

Consumer-facing

Strategic writing

Hypothesis-driven

Stakeholder influence

AI in workflow

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people.

Headway’s mission is to fix this by building a new mental healthcare system everyone can access.

We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Role

Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As we scale our marketplace, we have an opportunity to transform how patients find, choose, and stay in care, and ultimately how they know, trust, and love Headway.

We’re looking for a Staff Product Marketing Manager to help shape that journey, from the moment someone starts searching for care through the experiences that help them find the right provider and stay engaged. You’ll shape how we bring those experiences to market and tell a compelling, differentiated story about why patients should choose Headway.

This is a role for someone who likes building. You’ll work across Growth and Lifecycle, partnering closely with Product, Research, and Creative to turn patient insight into strategies that drive acquisition, activation, and retention.

You Will:

• Own the patient journey.
• Understand what patients believe, need, and experience at each step, and use those insights to influence Product and GTM.
• Find the leverage.
• Use customer insight and funnel data to identify the highest-impact opportunities before a brief exists.
• Make it easier to choose Headway.
• Reduce friction through better messaging, information sequencing, and experiences that anticipate what patients need.
• Own patient positioning and messaging.
• Build the messaging framework and launch narratives that translate our brand and product value into a compelling reason to choose Headway.
• Lead patient GTM.
• Partner across Growth and Lifecycle to define what we bring to market, for whom, when, where, and with what message.
• Build a test-and-learn engine.
• Develop hypotheses, run experiments, and use the results to continuously improve the patient journey.
• Raise the PMM bar.
• Bring strong craft and judgment that helps shape how we approach consumer Product Marketing as the team grows.

You’d be a great fit if…

• significant experience product marketing or growth marketing (8+ years) including meaningful consumer-facing work and ownership of business outcomes.
• deep customer curiosity and can turn qualitative insight and quantitative evidence into clear decisions.
• understand consumer funnels and are comfortable working across both acquisition and lifecycle.
• strong experimentation habit and think in hypotheses that can actually be proven wrong.
• strong strategic writer who can develop positioning, messaging, briefs, and narratives.
• worked in a regulated or highly constrained consumer category and know how to build great marketing within those constraints.
• comfortable with ambiguity and would rather help shape the answer than wait for direction.
• strong points of view, can influence senior stakeholders, and update your thinking when the evidence changes.
• use AI thoughtfully in your workflow while knowing where human judgment still matters.
• can point to measurable examples where your work changed customer behavior and business outcomes.

Compensation

The expected base pay range for this position is $190,400-$238,000 based on a variety of factors including qualifications, experience, and geographic location.

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

Headway is committed to the full inclusion of all qualified individuals.

As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify.