Staff Product Manager - PLG & B2C SaaS

RediRecruit, LLC; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

100% remote work

Flexible engagement: 20/40 hours/week

Direct collaboration with founder/CEO

Ownership of product strategy

Opportunity for broader leadership

International, collaborative team

Professional growth exposure

Mentorship and direct guidance

Job summary

RediRecruit, LLC is seeking a Staff Product Manager to own growth for a subscription‑based PLG and B2C SaaS. This role blends hands‑on product leadership with customer insights to improve activation, retention, and monetization.

You will work directly with the founder/CEO and partner with Product, Engineering, and Infrastructure teams. The position supports 100% remote work with flexible hours (20 or 40 per week), open locations in US ET and other regions, and significant ownership of the

Qualifications

• 7–10+ years in product management, with PLG SaaS focus.
• Experience reducing churn and improving activation with customer interviews and experiments.
• Strong data-driven approach with analytics to guide decisions.
• Proven experience mapping B2C self-serve journeys and optimizing onboarding.
• Leadership experience with cross-functional teams, driving roadmaps.

Responsibilities

• Own the product growth strategy and roadmap.
• Develop strategies to reduce churn and improve activation.
• Optimize onboarding and time-to-value for new users.
• Measure activation, retention, churn, ARPU, and LTV.
• Collaborate with Engineering and Infrastructure to deliver improvements.
• Run experiments to validate product changes.

Skills

Product strategy

PLG growth

Data-driven decisions

Activation & retention

User journey optimization

Cross-functional collaboration

English proficiency

Tools

Product analytics tools

A/B testing

Job description

Staff Product Manager - PLG & B2C SaaS

Remote | Part-Time or Full-Time (20–40 Hours/Week)

About the Role:

We’re looking for an experienced, hands‑on Staff Product Manager to drive product growth for a subscription‑based SaaS business. This role is ideal for someone passionate about customer behavior, data‑driven decision‑making, and building products that improve activation, retention, and monetization. You’ll work directly with the founder/CEO and collaborate closely with Product, Engineering, and Infrastructure teams. You’ll have significant ownership of the product roadmap and the end‑to‑end user journey, with opportunities to expand into a broader leadership role based on your impact.

Location & Work Arrangement:

Work mode: 100% remote. Open locations: United States (Eastern Time Zone only), Europe, Indonesia, Russia, and other eligible countries, subject to location and time‑zone compatibility.

Engagement: Full‑time (40 hours/week) or part‑time (20 hours/week).

Key Responsibilities:

• Own the product growth strategy and roadmap, connecting customer needs with business objectives.
• Develop and execute strategies to reduce voluntary and involuntary churn.
• Optimize onboarding and activation to help users experience product value faster.
• Reduce time‑to‑value by identifying and removing friction throughout the user journey.
• Improve first‑week engagement through behavioral triggers, product education, lifecycle messaging, and feature adoption initiatives.
• Drive monetization and subscription revenue growth through continuous product optimization.
• Conduct regular customer interviews, churn interviews, cancellation surveys, and product discovery research.
• Analyze customer behavior, identify growth opportunities, and translate insights into actionable product initiatives.
• Design, run, and evaluate experiments to measure the impact of product changes.
• Define and monitor key metrics, including activation, retention, churn, conversion, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.
• Work closely with Engineering and Infrastructure teams to prioritize, deliver, and measure product improvements.
• Establish a consistent product and engineering execution rhythm, ensuring decisions are driven by data and customer insights.

Requirements:

• 7–10+ years of product experience: Extensive experience across different product roles, preferably in Product‑Led Growth (PLG) environments within subscription‑based SaaS businesses.
• 7+ years of experience improving activation and reducing churn: Demonstrated experience using customer interviews and product experiments to improve activation and reduce churn. Candidates must provide specific examples supported by measurable results and numbers.
• 7+ years of data‑driven product experience: Strong experience working closely with data, using product analytics tools to analyze user behavior, and identify opportunities, and guide product decisions.
• 7+ years of user‑journey optimization experience: Proven experience mapping the B2C user journey, breaking it down into meaningful segments, and identifying opportunities to improve the overall customer experience.
• Strong PLG and subscription SaaS background: Experience with self‑serve subscription products that allow users to register, try, and purchase independently without requiring interaction with a sales team.
• B2C SaaS subscription experience: Strongly preferred. General B2C experience alone, without relevant SaaS subscription experience, is not sufficient. B2B SaaS experience is also acceptable when the product follows a genuine self‑serve PLG model.
• Customer research and experimentation: Experience conducting customer interviews, identifying customer pain points, and running experiments to validate improvements and measure their impact.
• Subscription analytics: Strong understanding of subscription metrics, including retention cohorts, retention curves, churn segmentation, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.
• Fluent English: Excellent written and verbal English communication skills are essential.
• Hands‑on execution: Ability to own product strategy while remaining actively involved in product development, analytics, experimentation, and execution.
• Bonus Qualifications
• Relevant industry experience: Experience in VPN, VPS, hosting, cloud storage, or consumer infrastructure SaaS.
• Product leadership experience: 2+ years in a management role, such as Product Lead, Head of Product, or Director of Product.
• Informal team leadership: Experience leading teams or driving cross‑functional initiatives without holding an official management title.
• Marketing and acquisition exposure: Experience with marketing, customer acquisition, or growth initiatives.

This Role May Not Be the Right Fit If You:

• Have worked exclusively in marketing without direct product or growth ownership.
• Have no meaningful experience with product‑led growth and self‑serve products.
• Have worked only with sales‑led products without relevant self‑serve subscription SaaS experience.
• Prefer a purely strategic or managerial role without hands‑on execution.

What We Offer:

• 100% remote work with flexibility to work from different locations worldwide, subject to location and time‑zone requirements.
• Flexible engagement options: 20 or 40 hours per week.
• Direct collaboration with the founder/CEO and significant ownership of product strategy and execution.
• The opportunity to shape the product roadmap and make a measurable impact on business growth.
• Potential to expand into a broader product leadership role based on performance and business needs.
• A collaborative, international team environment.
• Professional growth through exposure to multiple areas of the business.
• Mentorship and direct collaboration with the founder/CEO.