Staff Product Manager, Passwordless Authentication

General Motors Company; Warren (MI); On-site; USD 140,000 - 200,000; Full time

Job summary

General Motors Company seeks a Staff Product Manager for Customer Authentication to define and own the strategy for secure, simple authentication across GM's web experiences and mobile app. You will work with the vehicle team to ensure integration with in‑vehicle experiences and lead the transition to passwordless authentication using Passkeys, biometrics, and other modern methods.

Collaborating with engineering, IAM, UX, product, legal, and privacy teams, you will drive unified identity across

Qualifications

• Experience defining authentication strategy across web, mobile, and vehicle platforms.
• Ability to lead implementation of progressive authentication methods (Passkeys, biometrics, device handoff).
• Strong collaboration with IAM, privacy, legal, and product teams to align on a unified identity vision.

Responsibilities

• Define and own product vision and roadmap for customer authentication across GM platforms.
• Lead implementation of progressive authentication methods (Passkeys, biometrics, mobile app‑to‑vehicle handoff).
• Translate roadmap into prioritized delivery plans and milestones for stakeholders, including exec leadership.
• Partner with multiple GM organizations to ensure authentication supports the full customer journey.

Skills

Identity strategy

Product roadmap

Cross-functional leadership

FIDO2/WebAuthn

Biometrics

Job description

General Motors Company seeks a Staff Product Manager for Customer Authentication to define and own the strategy for secure, simple authentication across GM's web experiences and mobile app. You will work with the vehicle team to ensure integration with in‑vehicle experiences and lead the transition to passwordless authentication using Passkeys, biometrics, and other modern methods.

Collaborating with engineering, IAM, UX, product, legal, and privacy teams, you will drive unified identity across