Staff Product Manager (GTM AI)

Cribl; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Disability benefits

Mental health care

Retirement plan

Family planning benefits

Generous time off

Remote office stipend

Phone/internet stipend

Job summary

Cribl is seeking a hands-on GTM AI Product Manager to define, build, and scale AI-powered experiences that boost sales productivity and revenue execution. You’ll own the product vision, roadmap, and end-to-end delivery, working directly with sellers and GTM leaders to translate CUJ/JTBD insights into tangible products.

You will move from discovery to prototype to launch, balancing technical depth with execution, and you will measure adoption and business impact across the sales lifecycle.

Qualifications

• 5+ years of product management experience in B2B SaaS or revenue operations.
• Experience designing and shipping AI-driven workflows and integrations.
• Ability to translate seller workflows into actionable product requirements.

Responsibilities

• Define the product vision, roadmap, and delivery for GTM AI initiatives.
• Partner with sellers and GTM leaders to identify friction and productivity gains.
• Deliver AI-powered workflows that improve sales effectiveness and deal execution.
• Translate CUJ/JTBD insights into architecture and requirements.
• Own end-to-end discovery, prioritization, delivery, adoption, and outcomes.
• Measure impact on seller productivity and revenue metrics.

Skills

GTM product management

AI/ML fluency

Discovery to launch

CUJ/JTBD thinking

Cross-functional leadership

Product strategy

Education

Bachelor's degree in a relevant field

Tools

CRM systems (Salesforce etc.)

APIs and data flows

AI/Automation platforms

Job description

• The IT organization is looking for a GTM AI Product Manager to define, build, and scale AI-powered experiences that measurably improve sales productivity and accelerate revenue execution. You’ll own the product vision, roadmap, and delivery of solutions that help sellers spend less time on administrative work and searching for information, and more time engaging customers, advancing deals, and closing business
• This is a hands-on product management role for a builder and thought leader with strong technical depth. You’ll move from discovery to prototype to launch, translate product strategy into sound architecture and implementation plans, and stay accountable for adoption and measurable business outcomes. You’ll work directly with sellers and GTM leaders, apply Customer/User Journey (CUJ) and Jobs-to-be-Done (JTBD) thinking to understand real needs, and turn those insights into products people want to use
• The ideal candidate combines product strategy, technical fluency, and a bias for execution, with a strong focus on making Cribl’s sales organization more productive, effective, and scalable through AI and automation
• Make improving sales productivity a primary goal, identifying and eliminating friction across prospecting, account research, meeting preparation, customer engagement, deal execution, follow-ups, and forecasting
• Identify opportunities to reduce administrative work, automate repetitive tasks, simplify workflows, and increase the time sellers spend on customer-facing and revenue-generating activities
• Partner with sellers and sales leaders to understand current workflows, establish productivity baselines, and prioritize the highest-impact opportunities
• Build AI-powered experiences that translate signals into timely recommendations, prioritized actions, and automated execution—not just dashboards or passive insights
• Measure improvements in seller time saved, administrative effort, customer-facing time, workflow efficiency, deal progression, and overall seller effectiveness
• Define and communicate the product vision, strategy, and roadmap for GTM AI in partnership with GTM leaders, sellers, and technical stakeholders
• Own a clear program area with end-to-end accountability for discovery, prioritization, delivery, adoption, and outcomes
• Apply CUJ and JTBD thinking to identify seller friction, prioritize opportunities, and design intuitive, effective workflows
• Lead discovery with sellers and GTM stakeholders to understand real needs, validate problems, and translate insights into clear product requirements
• Move ideas from concept to prototype to production, using rapid experimentation and user feedback to iterate toward product-market fit within GTM
• Prioritize the roadmap based on user value, sales productivity impact, business outcomes, adoption potential, data quality, risk, and delivery complexity
• Own the product and technical strategy, including target architecture, integration patterns, data flows, APIs, and non-functional requirements such as reliability, security, privacy, and observability
• Build and launch AI-powered workflows that connect signals across Rox, Salesforce, Gong, and the GTM Data Fabric to deliver actionable intelligence and enable sellers to execute more effectively
• Partner with engineering, business systems, data, and security teams on architecture, integrations, data quality, and delivery without losing sight of the end-user experience
• Evaluate AI capabilities, agents, workflow orchestration, and automation approaches to determine where they can deliver meaningful productivity gains
• Establish reusable product patterns and operating practices that help teams evaluate, build, and scale new AI use cases
• Establish governance standards for GTM AI, including use-case checklists, approval processes, documentation, and a trusted source of truth for active and planned use cases
• Define success metrics and measure adoption, seller productivity, workflow effectiveness, and business impact
• Continuously improve products based on usage data, seller feedback, and measurable outcomes
• Ensure AI experiences are trusted, secure, reliable, and integrated into sellers’ existing workflows
• Build repeatable approaches to experimentation, launch, adoption, and value measurement that accelerate future GTM AI initiatives
• We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours

Benefits

• Medical, dental, and vision insurance: Our comprehensive benefit plans have you and your family covered when it comes to the important stuff. Beyond the basics, we also have supplemental plans like accident insurance, One Medical, and FSA/HSA accounts.
• Disability and income protection: When you need it most, Cribl’s disability and income protection benefits have your back, with up to 4 weeks of paid medical leave. We also cover basic life insurance with options to increase your coverage.
• Mental health Care: Mental health is physical health! We offer free coaching, therapy sessions and more through Modern Health to support you in navigating all aspects of life.
• Retirement plan: Saving for the future doesn’t happen all at once. We offer retirement accounts to help you make progress towards your financial goals.
• Family planning: Regardless of what your family unit looks like at home, Cribl supports your journey by offering family-forming benefits from adoption, to fertility, and through postpartum. We also offer a paid gender-neutral parental leave benefit to support you and your family.
• Time off: We offer generous, flexible time off for all employees and empower you to balance your work and life in the ways that suit you best. Twice a year we all log off together for a "Recharge Day", and in December we enjoy a company-wide winter break.
• Remote office perks: All new employees receive a one-time $1,000 stipend towards their home-office set up. We also offer a monthly reimbursement for phone, internet, coworking pass, or a weekly meal.

Comfort working directly with sellers and sales leaders to conduct discovery, gather feedback, drive adoption, and resolve frictionA builder’s mindset: comfortable starting with an imperfect prototype, learning from users, and turning it into a reliable productExperience designing and shipping AI-driven workflows, automations, or system integrations—not just using AI-enabled toolsStrong written and verbal communication skills, with the ability to develop and communicate a compelling point of view to both technical and non-technical stakeholdersAbility to work effectively with engineering and business systems teams by creating clear technical requirements, evaluating implementation options, and maintaining alignment from discovery through launchStrong systems-thinking skills and the ability to understand how data, people, processes, and technology work togetherUnderstanding of CUJ and JTBD frameworks, with the ability to apply them to seller workflows and productivity challenges5+ years of experience in product management, Revenue Operations, Sales Operations, GTM Strategy, Business Systems, or a related function at a B2B SaaS companyAbility to turn ambiguous business problems into clear product requirements, make thoughtful tradeoffs, and prioritize for speed, quality, and scaleDemonstrated ability to improve sales productivity through product management, AI, workflow automation, or systems integration, ideally within a B2B SaaS sales organizationExperience owning product vision, roadmap prioritization, requirements, launches, adoption, and success metrics for a business-critical product or platformStrong technical fluency across CRM, data models, integrations, APIs, workflow orchestration, automation platforms, and AI capabilities, with the judgment to make sound architecture and delivery tradeoffs