Staff Product Manager – AV Features

General Motors Corporation; Warren (MI); Hybrid; USD 135,000 - 245,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Retirement plan

Paid vacation & holidays

Tuition assistance programs

Employee assistance program

GM vehicle discounts

Job summary

General Motors is seeking a Staff Product Manager for AV Features to own the end‑to‑end vision, strategy, and roadmap for customer‑facing AV features across vehicle programs and markets. You will translate customer needs, safety expectations, and technical constraints into clear priorities and requirements, partnering with multiple teams to deliver trusted experiences.

You will guide cross‑functional planning for launches, software releases, and in‑market iterations while measuring impact with

Qualifications

• 5+ years of product management or closely related experience from concept through launch and ongoing improvement.
• Experience defining product vision and multi-year roadmaps with measurable outcomes.
• Deep understanding of advanced driver‑assistance and automated‑driving systems or complex hardware‑software systems.
• Ability to reason about vehicle compute, sensing, software, HMI, and operational constraints.
• Proven ability to lead cross‑functional teams and influence stakeholders across engineering, systems, design, safety, quality, program management, marketing, and business functions.
• Strong analytical skills to derive insights from customer research, simulator/track studies, fleet or telemetry data, quality data, and business analysis.
• Exceptional written and verbal communication skills and sound judgment.

Responsibilities

• Own the product vision, strategy, and roadmap for AV features across vehicle programs and markets.
• Translate insights, telemetry, and business objectives into PRDs, capabilities, and roadmap priorities.
• Collaborate with engineering, UX/HMI, safety, quality, and vehicle teams to define intuitive customer experiences.
• Lead cross‑functional planning and execution for feature launches, software releases, and in‑market iterations.
• Define and monitor success metrics such as adoption, engagement, trust, quality, and safety.
• Identify cross‑product dependencies and drive mitigation or course correction.

Skills

Product management

Roadmapping

Cross-functional leadership

Systems thinking

Data-informed decisions

Education

Master's or doctoral degree in engineering/business

Job description

Job Description Staff Product Manager – AV Features

Why join us? General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. Advanced driver assistance and autonomous driving systems are transforming the vehicle experience. Within GM’s Autonomous Vehicle (AV) Product Management organization, we define and deliver products that connect customer value, technical innovation, safety, quality, and business impact across GM’s vehicle portfolio. Super Cruise is GM’s foundational hands‑free driving technology. GM is continuing to advance this experience by developing compelling, scalable capabilities for a broader set of customers and vehicle programs.

The Role

We are looking for a Staff Product Manager to own the end‑to‑end vision, strategy, and roadmap for customer‑facing AV features across vehicle programs, technology generations, operating domains, and markets. You will define what to build and why it matters to customers and GM, then translate customer needs, safety expectations, technical constraints, quality data, and business objectives into clear product priorities and requirements. You will work closely with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, Program Management, Marketing, and vehicle teams to deliver intuitive, trustworthy, and scalable customer experiences. Success requires strong product ownership, systems thinking, technical judgment, and the ability to influence across complex organizations from concept through launch and in‑market improvement.

What You’ll Do

• Own the product vision, strategy, and roadmap for AV features across vehicle programs, balancing customer value, safety, technical feasibility, cost, quality, timing, and business objectives.
• Translate customer insights, competitive intelligence, field feedback, telemetry, quality data, and business objectives into product requirements documents (PRDs), capability definitions, and roadmap priorities.
• Partner with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, and vehicle teams to define customer‑facing experiences that are intuitive, understandable, and trustworthy.
• Lead cross‑functional planning and execution for feature launches, software releases, and in‑market iterations, including rollout strategy, configuration, validation, and change management.
• Define and monitor success metrics such as customer adoption, engagement, utilization, trust, quality, safety performance, and business outcomes; use research, experimentation, simulator and track studies, fleet data, and in‑market insights to guide decisions.
• Identify cross‑product dependencies, critical risks, and opportunities, and drive mitigation, simplification, or course correction.
• Serve as the voice of the customer and communicate product strategy, priorities, decisions, risks, and progress through clear, concise, data‑informed narratives to working teams and senior leaders.

Your Skills & Abilities (Required Qualifications)

• 5+ years of product management or closely related experience, with demonstrated ownership of complex technology products or cross‑functional initiatives from concept through launch and ongoing improvement.
• Demonstrated experience defining product vision and strategy, building multi‑year roadmaps, and translating strategy into clear requirements and measurable outcomes.
• Deep understanding of advanced driver‑assistance and automated‑driving systems, or equivalent experience with complex hardware‑software systems, including how system capabilities and dependencies combine to deliver a safe customer experience.
• Ability to reason about vehicle, compute, sensing, software, HMI, and operational constraints and translate them into pragmatic product decisions.
• Proven ability to lead cross‑functional teams and influence stakeholders across engineering, systems, design, safety, quality, program management, marketing, and business functions.
• Strong analytical skills, including the ability to derive actionable insights from customer research, simulator and track studies, fleet or telemetry data, qualitydata, and business analysis.
• Exceptional written and verbal communication skills, sound judgment, and the ability to make principled decisions when information is incomplete or priorities conflict.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Direct experience shipping customer‑facing advanced driver‑assistance or automated‑driving features in production vehicles, or comparable safety‑critical products.
• Experience with software‑enabled vehicle products, over‑the‑air delivery, feature gating, staged rollouts, or fleet‑scale product iteration.
• Strong understanding of human cognitive load, situational awareness, driver trust, and human‑machine interaction in automated‑driving or hands‑free experiences.
• Experience leading products that integrate vehicle hardware, sensors, compute, HMI, embedded software, and companion or cloud services, with familiarity in safety‑case development, validation, launch readiness, or regulatory requirements.
• Experience evaluating product cost, hardware simplification, software reuse, platform scalability, system complexity, business cases, or go‑to‑market strategies.
• Master’s or doctoral degree in engineering, business, or a related field.

Hybrid

Hybrid: This hybrid role requires the successful candidate to work at a GM location at least three days per week. Locations include Warren or Milford, MI, or Sunnyvale or Mountain View, CA.

Compensation

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area. The salary range for this role is $134,700 to $245,00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits

• medical
• dental
• vision
• Health Savings Account
• Flexible Spending Accounts
• retirement savings plan
• sickness and accident benefits
• life insurance
• paid vacation & holidays
• tuition assistance programs
• employee assistance program
• GM vehicle discounts and more.

Company Vehicle

Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

Immigration Sponsorship

#LI-RF1 #GM-AV-1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

About GM

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Why Join Us

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