Staff Product Manager, Ads Product - Brand

Snap; New York (NY); On-site; USD 229,000 - 343,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

Equity in the form of RSUs

Job summary

Snap Inc is seeking a Staff Product Manager for its Ads Platform Product team. This role involves owning the strategy for brand advertising, working closely with various teams to drive advertising outcomes while creating engaging experiences.

The ideal candidate has extensive experience in digital advertising, a strong understanding of brand marketing, and proven skills in cross-functional collaboration. At Snap, you'll have the chance to shape innovative advertising solutions and work with world-leading brands.

Qualifications

• 8+ years of experience in consumer technology or digital advertising.
• Experience with brand advertising formats across social and video.
• Proven record of driving product strategy in a cross-functional environment.

Responsibilities

• Own the strategy and roadmap for Snap's brand advertising business.
• Define Snap's approach to mid-funnel advertising.
• Collaborate with sales and strategic advertisers to identify market needs.

Skills

Digital advertising expertise

Brand marketing knowledge

Analytical mindset

Strong communication skills

Education

BS/BA degree or equivalent experience

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform and user experiences. Together these teams drive value and success to our customers and bring our community together in new and special ways.

We're looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for Brand Advertising!

About the Role

In this role, you will own the strategy, roadmap, and growth trajectory for Snap's brand advertising business — one of the company’s most strategic revenue pillars. You will define how the world’s leading brands build awareness, consideration, and cultural relevance through immersive, creative‑first experiences across Snapchat.

You will lead the evolution of Snap’s brand advertising solutions, partnering closely with product, engineering, sales, measurement, and marketing teams to drive meaningful outcomes for advertisers while delivering engaging experiences for Snapchatters.

What You’ll Do

• Own the end‑to‑end strategy, roadmap, and execution for advertiser‑facing brand advertising products across Snapchat.
• Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
• Define and evolve Snap's approach to upper‑ and mid‑funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
• Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
• Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long‑term roadmap investments.
• Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
• Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Knowledge, Skills & Abilities

• Deep expertise in digital advertising, brand marketing, and media platforms.
• Strong understanding of advertiser objectives across awareness, consideration, engagement, and full‑funnel measurement.
• Experience building products that combine creative storytelling, audience targeting, measurement, and optimization.
• Ability to connect product strategy with advertiser business outcomes and revenue growth.
• Strong systems thinking across creative, delivery, measurement, and auction ecosystems.
• Proven ability to influence cross‑functional stakeholders across engineering, design, research, sales, and executive leadership.
• Strong analytical mindset with experience leveraging experimentation and data‑driven decision‑making.
• Excellent communication and executive presentation skills.
• Ability to navigate ambiguity and drive large‑scale initiatives from concept through launch.

Minimum Qualifications

• BS/BA degree or equivalent relevant experience.
• 8+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
• Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics.
• Experience with brand advertising formats across social, video, creator, or AR platforms.
• Experience working on advertising products, media platforms, or measurement solutions.
• Proven track record of driving product strategy and execution in a cross‑functional environment.
• Experience working directly with advertisers, agencies, or strategic partners.

Preferred Qualifications

• Experience partnering with Fortune 500 brands and global agency holding companies.
• Strong understanding of creator ecosystems, immersive media, and emerging advertising technologies.
• Deep expertise in one or more major advertiser verticals including CPG, Retail, Entertainment, Automotive, or Financial Services.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

'Default Together' Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a 'default together' approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Compensation

Zone A (CA, WA, NYC): $229,000–$343,000 annually.

Zone B: $218,000–$326,000 annually.

Zone C: $195,000–$292,000 annually. This position is eligible for equity in the form of RSUs.