Manager, Ad Partnerships - Audiences, Identity & Signals

SNAP, Inc.; New York (NY); On-site; USD 162,000 - 284,000; Full time

Benefits offered by this job

RSUs

Comprehensive medical coverage

Paid parental leave

Mental health support

Job summary

Snap Inc. is seeking a Manager, Ad Partnerships to lead strategic data partner collaborations across Audiences, Identity and Signals. The role involves negotiating, onboarding, and expanding partnerships with major advertisers while working with Product, Marketing Science, Engineering, Legal, Privacy, and Finance teams.

You will develop C-level relationships, drive go-to-market plans, and oversee efficient vendor processes to support Snap’s advertising growth and strategic priorities.

Qualifications

• Bachelor’s degree or equivalent years of experience in a relevant field.
• 10+ years of experience in business development, business strategy, product marketing, product management, or partnerships.
• Deep experience in MarTech, Data Management and/or Advertising Technology.
• Experience defining, developing and leading projects across multiple cross-functional teams.

Responsibilities

• Lead our largest and most strategic audience, signals and identity partnerships with external execs.
• Manage contract negotiations from vetting to go-to-market execution.
• Collaborate with Product, Engineering, Marketing Science, Sales, and Legal teams.
• Develop C-level relationships and drive partner growth aligned with strategic priorities.
• Oversee vendor intake, evaluation, and deal execution; resolve issues proactively.
• Influence cross-functional leadership to align goals and strategies.
• Contribute to OKRs including advertiser growth and technology adoption.

Skills

Advertising technology

MarTech

Stakeholder management

Strategic partnerships

Contract negotiations

Cross-functional collaboration

Problem solving

Education

Bachelor’s degree or equivalent

MBA or advanced degree

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We’re looking for a Manager, Ad Partnerships to join Team Snapchat! The Ad Partnerships Group is responsible for negotiating and integrating product partnerships that drive accelerated growth to Snap’s Advertising business. Working from our NYC, SF, Chicago, Seattle or LA office, you will own and manage a selection of Snapchat’s data partners across Audiences, Identity and Signals. You will be working cross-functionally with key senior stakeholders across our Ad Product, Marketing Science and Engineering teams to establish new partnerships and support existing partners in the Audiences, Signals and Identity space.

What you’ll do:

• Lead our largest and most strategic audience, signals and identity partnerships, engaging directly with execs at external organizations to establish new partnerships and support existing partnerships that demonstrate the value of advertising with Snapchat
• Establish and lead new partnership opportunities from initial vetting and proof of concept testing through contract negotiation, operationalization, and scaled go-to-market execution
• Work closely with various internal cross-functional peers including Product, Engineering, Marketing Science, Sales, Solutions Engineering, Legal, Privacy, and Finance in support of growing and maintaining our partnerships
• Develop strong C-level relationships, using insights to inform strategies to grow our partners business and support our strategic priorities
• Own and manage efficient vendor intake and evaluation process, lead contract negotiation and complete deal execution
• Proactively anticipate and resolve business, technical, and integration issues and serve as an internal advocate
• Influence cross-functional leadership to drive goal alignment and achieve our mission and strategy
• Work towards bi-annual OKRs such as advertiser & revenue growth, adoption of new technology solutions and driving solution adoption

Knowledge, Skills, Abilities:

• Expert knowledge of online advertising, branding, performance advertising and ad-effectiveness measurement techniques
• Ability to communicate effectively with senior and executive stakeholders internally and externally
• Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities
• Problem solving and analysis experience solving business problems, individually or in a group setting
• Ability to manage and complete multiple projects and priorities at the same time within a rapidly changing environment
• Ability to effectively work independently and autonomously in an environment with high levels of ambiguity, but thoughtfully elevate problem areas as needed

Minimum Qualifications:

• Bachelor’s degree or equivalent years of experience
• 10+ years of experience in business development, business strategy, product marketing, product management, or partnerships
• Deep experience in MarTech, Data Management and/or Advertising Technology
• Experience defining, developing and leading projects across multiple cross-functional teams

Preferred Qualifications:

• MBA or advanced degree in related field
• Quantitative/analytical experience, specifically working in data or statistics
• Experience working as part of an international team
• Strong product acumen

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC)

The base salary range for this position is $190,000-$284,000 annually.

Zone B

The base salary range for this position is $181,000-$270,000 annually.

Zone C

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.