Group Product Marketing Manager

SNAP, Inc.; San Francisco (CA); On-site; USD 190,000 - 284,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Equity

Job summary

Snap Inc. is seeking a Lead, Product Marketing Manager to join the Brand Product Marketing team. You will own GTM for video solutions across Snap surfaces, develop positioning and sales activation plans, and translate advertiser feedback into product strategy.

You will build competitive insights in social/CTV video and drive revenue growth for Brand and video solutions. The role requires 8+ years in product marketing, experience with brand advertising/ video products, and a strong ability to

Qualifications

• BS/BA or equivalent years of experience.
• 8+ years of experience in product marketing, product strategy, or related digital marketing or advertising roles.
• Experience in product marketing for brand advertising, video, or media products.
• Experience leading marketing for video/CTV or social advertising products at scale.
• Proficiency in strategic narrative development and GTM frameworks.
• Ability to translate market insights into product direction and strong data analysis.

Responsibilities

• Own the go-to-market strategy for Snap's video solutions across surfaces.
• Develop positioning, narratives, and sales activation plans for Brand products.
• Gather advertiser feedback to inform product strategy and roadmap.
• Build understanding of social and CTV video landscape and differentiate Snap's offerings.
• Create sales enablement materials and training to drive adoption and revenue.
• Define and track KPIs for adoption, advertiser satisfaction, and revenue.
• Establish scalable feedback loops between advertisers, sales, and product teams.

Education

BS/BA degree or equivalent years of experience

Tools

GTM frameworks

Looker

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We're looking for a Lead, Product Marketing Manager to join our Brand Product Marketing team at Snap Ads! Our Brand team's mission is to make Snapchat a must-buy for brand advertisers by expanding our video solutions across Snap's surfaces — including Chat, Spotlight, Stories, and Map — and by marketing the full breadth of our Brand product portfolio. As an individual contributor, you'll help brands and agencies understand why Snapchat is essential for reaching our community in a social and CTV video landscape that is constantly evolving.

What You’ll Do:

• Own the go-to-market strategy for Snap's video solutions, partnering closely with Product, Sales, and Marketing Science to bring new video formats and features to market across Snap's surfaces
• Develop positioning, narrative, and sales activation plans across the Brand product portfolio, ensuring advertisers and agencies understand how Snap's offerings fit into their broader video and social strategy
• Act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products, directly informing product strategy and roadmap shared with Director and MD-level leadership
• Build a deep, current understanding of the social and CTV video landscape, including competitive offerings and emerging formats, and translate that knowledge into sharp, differentiated positioning for Snap
• Develop sales enablement materials and programs — pitch narratives, case studies, and training — that drive adoption and revenue growth for Brand and video solutions
• Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
• Establish scalable feedback loops between advertisers, sales, and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience

Knowledge, Skills & Abilities:

• Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media
• Fluency in the social and CTV video landscape, including how Snap's surfaces compare to and differentiate from competitive platforms
• Advanced expertise in digital advertising, monetization, and platform strategy
• Strong executive presence with the ability to influence at the highest levels
• Proven leadership in scaling marketing programs and frameworks globally
• Exceptional communication and storytelling skills, with experience presenting to business, technical teams, and Advertiser/Agency Senior Leadership
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams and products
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
• Experience in product marketing for brand advertising, video, or media products

Preferred Qualifications:

• Experience leading marketing for video, CTV, or social advertising products at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence and competitive video/CTV landscape insight into product direction
• Comfortable with data analysis and visualization using tools like Looker or similar platforms

Default Together\" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $190,000-$284,000 annually.

Zone B: The base salary range for this position is $181,000-$270,000 annually.

Zone C: The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.