Staff Product Designer, Provider Onboarding

Headway; New York (NY); On-site; USD 212,000 - 265,000; Full time

Benefits offered by this job

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible

Carrot Fertility annual reimbursement

13 paid holidays + Holiday Break

Flexible PTO

EAP

Training and professional development

Job summary

Headway is redesigning provider onboarding with AI-powered, conversational experiences to replace multi-page credentialing forms. The design lead will own the onboarding funnel from interest to credentialing, partnering with PM and Eng to maximize conversions and speed to first appointment.

You'll prototype with Claude Code, Cursor, and MagicPatterns, shaping interaction patterns and trust signals. The role emphasizes AI-native practice and measurable impact on provider activation and patient

Qualifications

• 8+ years of product design experience with onboarding/activation focus
• Experience shipping measurable conversion improvements
• Systems thinking across form redesign and downstream workflows
• Experience designing agentic/AI-powered workflows (beyond chatbots)
• Strong visual and interaction design craft and rapid delivery
• Prototype with AI tools and stay involved through launch

Responsibilities

• Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment.
• Design AI-agent-powered intake flows replacing manual, multi-page credentialing forms.
• Scale self-serve onboarding beyond v2 and enable automation with minimal human intervention.
• Plan with AI tools to clarify problem space, test assumptions, and prototype flows.
• Conduct provider research to validate solutions and identify where automation helps.
• Contribute to the design system and share AI practices with the team.

Skills

Product design

Onboarding design

Conversion optimization

Systems thinking

AI-powered workflows

Visual design

Prototype with AI tools

Tools

Claude Code

Cursor

MagicPatterns

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

ABOUT THE ROLE

Every provider who joins Headway starts with onboarding. This includes a multi-step credentialing process that collects licenses, CAQH data, NPI verification, payer enrollment, and more. Today, only ~20% of qualified providers make it from interest to their first appointment. That gap represents over $100M in unrealized annual revenue and, more importantly, tens of thousands of patients who can't access the care they need.

We're not looking to optimize the existing form. We're looking to replace it. This role will lead the design of an AI-agent-powered onboarding experience that fundamentally reimagines how providers join Headway. You'll transform a high-friction, multi-page credentialing flow into an intelligent, conversational experience that gets providers credentialed and seeing patients faster than they thought possible.

Our design team works AI-first. Designers use Claude Code and Cursor to prototype and stay involved through launch and iteration, directly in code. We want designers who already work this way and treat AI as a primary part of their practice.

IN THIS ROLE, YOU WILL:

• Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment. You'll be the design anchor for the Onboarding pod, partnering with PM and Eng to drive the biggest conversion lever in our provider funnel.
• Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions. You'll define what agentic onboarding looks like at Headway. You'll design new interaction patterns, trust signals, and automation boundaries that don't yet exist in our design system.
• Scale our self-serve onboarding vision beyond v2. We've proven that product-led onboarding can dramatically improve conversion; you'll push this further, enabling providers to go from interest to credentialed with minimal human intervention.
• Start in planning mode, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions. Prototype with Claude Code/Cursor and MagicPatterns to build and iterate on flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors, and quality. Partner with product & Eng to decide when to move into production.
• Conduct research and talk directly to providers to validate solutions, with the research team's support. Understand why providers get stuck, what builds their confidence, and where automation helps vs. hinders.
• Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.

YOU'LL BE A GREAT FIT IF YOU:

• Have 8+ years of product design experience, with significant time spent on onboarding, activation, or conversion-focused product work.
• Have shipped measurable conversion improvements. You think in funnels, know how to diagnose drop-off, and get excited when a design change moves a metric.
• Are a systems thinker who can reason about how a form redesign connects to CAQH, NPI, payer credentialing, and downstream provider activation. You design with awareness of the full pipeline
• Have experience designing agentic or AI-powered workflows: conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences (not just chatbots).
• Bring strong visual and interaction design craft. You care deeply about the details and can produce polished, high-quality work at speed.
• Prototype with Claude Code, Cursor, or your AI tool of choice, and stay involved through launch. You set the standard for AI-native practice on the design team.
• Want your work to make a meaningful difference in people's lives. This role directly impacts how many providers join Headway and how many patients get access to affordable mental healthcare.

COMPENSATION & BENEFITS:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• - Equity compensation
• - Medical, Dental, and Vision coverage
• - HSA / FSA
• - 401K
• - Work-from-Home Stipend
• - Therapy Reimbursement
• - 16-week parental leave for eligible employees
• - Carrot Fertility annual reimbursement and membership
• - 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• - Flexible PTO
• - Employee Assistance Program (EAP)
• - Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf

A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.