Staff Outbound Product Manager - GTM

ServiceNow; Santa Clara (CA); On-site; USD 167,000 - 291,000; Full time

Benefits offered by this job

Health plans

401(k) with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking an Outbound Product Manager to lead GTM strategy, customer adoption programs, and field enablement for Otto for Setup and Platform Home. This role sits at the crossroads of Product, Sales, Customer Success, Marketing, and leadership to ensure customers discover, adopt, and realize value from these strategic experiences.

You will develop compelling positioning, drive cross-functional alignment, and create enablement content to accelerate deployment and outcomes for

Qualifications

• 8+ years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles.
• Experience on platform-level initiatives - you are the point person for ensuring different product teams are aligning to your programs and messaging
• Proven ability to create and execute go-to-market strategies for enterprise software products.
• Experience translating complex technical capabilities into clear customer value propositions.
• Strong storytelling, presentation, and executive communication skills.
• Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations.
• Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions preferred.
• Strong analytical skills with the ability to connect product adoption metrics to business outcomes.
• Passion for customer success, adoption, and value realization.

Responsibilities

• Define and execute the outbound product strategy for Otto for Setup and Platform Home.
• Develop compelling positioning, messaging, and customer value narratives.
• Partner with Product Management to influence roadmap priorities through customer, partner, and field feedback.
• Lead launch planning and cross-functional readiness for new capabilities and releases.
• Create sales enablement content, presentations, demos, training materials, and competitive positioning.
• Build customer adoption strategies that increase engagement, implementation success, and product utilization.
• Develop executive-level storytelling that communicates customer outcomes and business impact.
• Partner with Customer Success, Professional Services, and Sales teams to accelerate customer onboarding and value realization.
• Drive customer advocacy programs, webinars, events, customer communications, and community engagement initiatives.
• Establish measurement frameworks and performance reporting to track product adoption and business outcomes.

Skills

Product Marketing

Outbound PM

Go-to-market

Storytelling

Executive communication

Cross-functional alignment

SaaS

AI/Automation

Customer onboarding

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone–freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

About the Role

ServiceNow is transforming how customers implement, adopt, and realize value from the Now Platform through AI-powered onboarding, setup, and implementation experiences. Otto for Setup and Platform Home are strategic products that help customers accelerate time-to-value, simplify implementation, automate setup activities, and drive successful adoption from day one. These solutions are central to ServiceNow's AI-first platform strategy and customer growth objectives.

We are seeking an Outbound Product Manager to lead the go-to-market strategy, customer adoption programs, field enablement, messaging, and value storytelling for Otto for Setup and Platform Home. This role sits at the intersection of Product, Sales, Customer Success, Marketing, and Executive Leadership, helping ensure customers successfully discover, adopt, and realize value from these strategic experiences.

What You Will Do

• Define and execute the outbound product strategy for Otto for Setup and Platform Home.
• Develop compelling positioning, messaging, and customer value narratives.
• Partner with Product Management to influence roadmap priorities through customer, partner, and field feedback.
• Lead launch planning and cross-functional readiness for new capabilities and releases.
• Create sales enablement content, presentations, demos, training materials, and competitive positioning.
• Build customer adoption strategies that increase engagement, implementation success, and product utilization.
• Develop executive-level storytelling that communicates customer outcomes and business impact.
• Partner with Customer Success, Professional Services, and Sales teams to accelerate customer onboarding and value realization.
• Drive customer advocacy programs, webinars, events, customer communications, and community engagement initiatives.
• Establish measurement frameworks and performance reporting to track product adoption and business outcomes.

Success Measures

Success in this role will be measured by:

• Growth in customer adoption and utilization of Otto for Setup and Platform Home.
• Improved customer onboarding and implementation outcomes.
• Reduced customer time-to-value.
• Increased implementation completion and deployment readiness.Growth in automation and AI-assisted setup experiences.
• Field readiness and sales enablement effectiveness.
• Customer satisfaction and customer outcome achievement.
• Executive and stakeholder alignment on product strategy and customer value.

Why This Role Matters

Otto for Setup and Platform Home are foundational to ServiceNow's vision of helping customers achieve value faster and with less effort. This role directly influences customer adoption, implementation success, platform growth, and long-term retention by ensuring customers successfully navigate their journey from onboarding to value realization. The successful candidate will play a key role in scaling ServiceNow's AI-powered customer experience strategy and driving measurable business impact across the customer lifecycle.

Qualifications

• 8+ years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles.
• Experience working on platform level initiatives - you are the point person for ensuring different product teams are aligning to your programs and messaging
• Proven ability to create and execute go-to-market strategies for enterprise software products.
• Experience translating complex technical capabilities into clear customer value propositions.
• Strong storytelling, presentation, and executive communication skills.
• Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations.
• Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions preferred.
• Strong analytical skills with the ability to connect product adoption metrics to business outcomes.
• Passion for customer success, adoption, and value realization.

For positions in this location, we offer a base pay of $166,500 - $291,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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