Staff Marketing Operations Manager

Intuit Inc.; Frisco (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit Inc. is seeking an experienced marketing operations professional in Frisco, TX to lead end-to-end systems and data initiatives for the ProTax Group. You will partner with marketing, finance, sales, and product teams to drive revenue and customer delight through operational excellence and AI-enabled improvements.

The role emphasizes translating business needs into clear requirements, evaluating build vs. buy vs AI-augmented approaches, and owning UAT plans to ensure quality outcomes.

Qualifications

• 7+ years of experience in marketing operations, business analysis, systems analysis, revenue operations, production support, data analytics, or technical project management.
• Bachelor’s degree in a related field or equivalent practical experience.
• Strategic Thinking and data-driven decision making in cross-functional settings.
• Experience leveraging AI tools to drive productivity and outcomes; understanding end-to-end data flows across systems.
• Operational excellence with ownership, velocity, and risk management on projects.

Responsibilities

• Own end-to-end strategy and execution for a functional area, partnering with business and technical teams to drive marketing initiatives forward.
• Translate objectives and customer needs into clear requirements with cross-functional alignment.
• Select and evaluate tech solutions (build vs buy vs AI-augmented) to fit needs.
• Create and execute User Acceptance Testing plans for quality outcomes.
• Analyze data to identify root causes, surface risks, and improve workflows.
• Identify opportunities for AI-driven automation and streamlining operations.
• Collaborate with technical teams to implement end-to-end workflows.
• Gain stakeholder buy-in across marketing, finance, sales, care, product, and program management.
• Maintain comprehensive process and system documentation for continuity.

Skills

Marketing operations

Data analytics

SQL queries

Cross-functional collaboration

AI tools

Project management

Communication skills

Education

Bachelor's degree

Tools

SQL

CRM systems

Marketing automation

BI tools

Job description

Intuit’s ProTax Group (PTG) develops and brings to market the products that Accountants use to deliver value to tax clients and small businesses. You will be part of the Marketing Operations team - a small but mighty group responsible for the systems, data, and processes behind how we market, sell, fulfill, license, bill, and renew our products. You’ll partner with the rest of the marketing department, finance, sales, care, product management, and program management across the ProTax Group, as well as enterprise teams such as monetization services and offering design, to drive revenue and customer delight through operational excellence and innovation.

We are looking for someone with an AI-first mindset who approaches every problem with curiosity, proactively spots opportunities to improve, and has a strong bias for action. This is an individual contributor role, not a people manager.

Responsibilities

• Own end-to-end strategy and execution for a functional area, partnering with business and technical teams to drive strategic business systems and marketing initiatives forward.

• Translate business objectives and customer needs into clear, well-structured requirements, and build alignment across cross-functional stakeholders using a clear, data-driven point of view.

• Determine the right technology solutions and configurations to fit business needs, applying judgment to evaluate build vs. buy vs. AI-augmented approaches.

• Own the creation and execution of User Acceptance Testing plans to ensure quality outcomes.

• Analyze data sets to identify root causes, resolve workflow failures or inaccurate results, and proactively surface risks before they become issues.

• Identify and lead opportunities for improvement and automation within a functional area, including evaluating and championing AI tools and technologies to streamline operations.

• Partner with technical teams to execute and validate system workflows end to end.

• Work cross-functionally and gain buy-in from stakeholders across marketing, finance, sales, care, product, and program management to ensure solutions meet the needs of all stakeholders, internal and external.

• Maintain and elevate comprehensive documentation of processes, requirements, and system configurations to support continuity and future iteration.

• Foster continuous learning across the team — coaching colleagues and helping elevate the team’s ability to solve complex, cross-functional problems.

• Serve as a subject-matter expert and thought partner, communicating complex ideas with clarity to both technical and non-technical audiences to influence decisions.

Specific responsibilities may include:

• Configuring promotion and pricing entitlement requests

• Managing reconciliations for third-party billing and license compliance

• Driving annual billing activities

• Executing annual renewal processes

• Driving the end-to-end commerce and Go-To-Market technology roadmap

• Evaluating and implementing AI-powered tools and workflows to increase team efficiency, accuracy, and impact

Qualifications

• 7+ years of experience in marketing operations, business analysis, systems analysis, revenue operations, production support, data analytics, or technical project management, with demonstrated growth in scope and ownership.

• Bachelor’s degree in a related field or equivalent practical experience

• Strategic Thinking: Demonstrated customer obsession and curiosity; ability to use business insight to prioritize and sequence work for maximum impact; comfort solving ambiguous, cross-functional problems collaboratively while identifying and mitigating risk.

• Impactful Influence: Excellent communication skills with a proven ability to convey complex ideas clearly and build stakeholder relationships that gain buy-in and alignment through a data-driven point of view.

• Technology & Data Acumen: Experience leveraging AI tools (e.g., copilots, LLMs, automation platforms) to drive productivity and business outcomes, with demonstrated judgment on when AI is — and isn’t — the right solution. Experience in requirements development, use cases, testing, trouble-shooting, problem solving, working across business and engineering. Understanding of end-to-end data flows across interconnected systems.

• Operational Excellence: Track record of delivering high-quality output and operating with a strong sense of ownership and velocity under pressure on sensitive or time-bound work. Demonstrated ability to define processes and drive continuous improvement. Experience developing and managing objectives, tasks/schedule, resources, stakeholder op mechs, change management and communications, issues/risks, outcomes for small to medium scale projects.

• Able to operate independently with high ownership and velocity, managing multiple concurrent projects and shifting priorities without sacrificing attention to detail.

• Advanced skills in working with large data sets (Lookup/Text/Math functions, Pivot tables, etc).

• Experience writing and executing SQL queries preferred.

• General understanding of enterprise-level billing and MarTech systems preferred.

• Knowledge of Intuit ProTax Group products, systems, services, and processes is a plus.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.