Senior Marketing Operations Specialist

Socotra, Inc.; San Francisco (CA); On-site; USD 157,000 - 196,000; Full time

Benefits offered by this job

Health, Dental, & Vision

Home office stipend

Internet & phone reimbursement

Employee Stock Purchase Plan

RSUs

401(k) with company match

Tuition reimbursement

Travel perk

Paid time off

Parental leave

Job summary

Earnest, a mission-driven financial platform, seeks a Senior Marketing Operations Specialist to own end-to-end marketing tech and data workflows. You’ll translate marketing strategy into technical requirements, manage Braze, and oversee ad operations, tracking, and data governance.

Based in the US, you’ll collaborate across marketing, engineering, and analytics, drive experimentation, ensure CAN-SPAM compliance, and lead onboarding of CDPs and data integrations while delivering measurable

Qualifications

• 5+ years of experience governing enterprise ESPs and CDPs, Braze a major plus.
• 2+ years owning Ad Operations execution including pixels, server-side tracking, and targeting across channels.
• Strong SQL skills for querying, transforming, and modeling complex datasets.
• Hybrid of marketing, engineering, and analytics; translate strategy into technical architecture and execution plans.
• Knowledge of email deliverability best practices, IP/domain health, and CAN-SPAM regulations.

Responsibilities

• Sit at the intersection of marketing, engineering, and analytics, translating complex strategies into technical requirements and scalable solutions.
• Own Braze ESP data inflows/outflows, CDP integrations, and unsubscribe governance for orchestration.
• Lead end-to-end Ad Operations, configure tracking pixels, and optimize spend via event implementations.
• Manage campaign lifecycle from inception to delivery, including UTM guidelines and scalable data ingestion pipelines.
• Build monitoring, alerting, and validation for flawless setup and message execution.
• Champion data governance and documentation across martech stack; safeguard IP and domain health.
• Drive lifecycle messaging creativity with personalization across channels.

Skills

SQL

Marketing operations

Data governance

Cross-functional collaboration

Email deliverability

Tools

Braze

Snowflake

dbt

Looker

Segment

CDP

Job description

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.

Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.

The Senior Marketing Operations Specialistwill report to the Senior Analytics Manager.

This is a high-visibility, high-impact individual contributor role. You won’t just be architecting the strategy. You’ll be rolling up your sleeves to build, execute, and own it end-to-end.

As the Senior Marketing Operations Specialist, you will:

• Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.
• Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration.
• Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation.
• Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
• Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
• Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
• Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.

About You:

• You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
• You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc).
• You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
• You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans.
• You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

Even Better:

• Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.
• Experience in highly regulated fields, such as financial services, that operate under limited targeting constraints.
• Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Segment).

Where:

• This role will be based in the US.

Compensation:

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Salary Range: $157,000 - $196,000USD.Employees are also eligible for an annual performance-based bonus and equity.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave

What Makes an Earnie:

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:

• Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
• Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
• Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
• Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
• Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.