Brand Voice Lead—Systems

Fin; San Francisco (CA); On-site; USD 155,700 - 186,000; Full time

Benefits offered by this job

Competitive salary and equity

Comprehensive medical, dental, and vision coverage

Unlimited access to AI tools

Job summary

Fin is seeking a Staff Creative Copywriter to lead creative copy development and elevate brand communication. This role involves crafting engaging copy for marketing, product initiatives, and storytelling that resonates globally.

The ideal candidate has over 10 years of experience in copywriting, particularly in B2B SaaS or tech. As a creative leader, you will mentor writers and influence messaging strategies across various channels.

Qualifications

• 10+ years of copywriting experience, ideally including B2B SaaS or tech.
• A portfolio that blends conceptual range with craft mastery.
• Strategic and creative thinking; ability to shape narratives.

Responsibilities

• Leading creative copy development across campaigns.
• Crafting clear, concise, and bold copy for various formats.
• Translating complex product information into compelling narratives.

Skills

B2B SaaS or tech copywriting

Expert-level writing and editing skills

Familiarity with AI tools

Experience with design collaboration tools

Job description

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest‑performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always‑on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end‑to‑end across every channel, with minimal set‑up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.

Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.

What's the opportunity?

We’re looking for an exceptional Staff Creative Copywriter to join the Fin Creative Studio — a strategic storyteller and creative leader who can elevate how we communicate our brand, products, and vision across every touchpoint.

This is a pivotal role for a seasoned creative who can move seamlessly between hands‑on writing and high‑level concepting, influencing messaging across marketing, brand, and product initiatives. You’ll work closely with creative leadership, brand strategists, designers, and marketers to shape ideas that resonate globally.

What will I be doing?

• Leading creative copy development across campaigns, launches, and storytelling initiatives that bring Fin's brand and products to life
• Crafting clear, concise, and bold copy for a wide range of formats, including brand campaigns, paid media, landing pages, product marketing, video scripts, and internal comms
• Translating complex product and technical information into compelling, benefit‑driven narratives that inspire customers and differentiate Fin in the market
• Partnering closely with brand and product marketing teams to define messaging strategy and ensure consistency across channels and campaigns
• Driving creative excellence; setting the standard for tone, clarity, and quality across the creative studio
• Guiding and mentoring other writers (including freelancers and in‑house contributors), providing direction, feedback, and hands‑on editing
• Presenting and defending creative ideas to senior stakeholders with clarity, confidence, and strategic reasoning
• Contributing to Fin’s voice and tone evolution, helping maintain and evolve our style guides and content systems, using AI tools to help streamline process and help cross‑functional partners

What skills do I need?

• 10+ years of copywriting experience, ideally including B2B SaaS or tech
• A portfolio that blends conceptual range with craft mastery, from big brand ideas to crisp, tactical executions
• Strategic and creative thinking; the ability to zoom out to shape narrative frameworks, then zoom in to perfect every word
• Expert‑level writing, editing, and proofreading skills with deep knowledge of AP Style and UX writing best practices
• Experience influencing and collaborating with senior creative, marketing, and product stakeholders
• Comfort navigating highly iterative, fast‑moving environments, balancing speed with excellence
• Proven ability to mentor and inspire other creatives while remaining hands‑on
• Familiarity with design collaboration tools such as Figma, and appreciation for writing to design
• Familiarity or experience working with AI tools like Claude, Chat GPT, Claude Code etc. to help streamline process and collaborate with teams

Benefits

We are a well‑treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded
• Unlimited access to Claude Code and best‑in‑class AI tools; experimentation & building is encouraged & celebrated
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In‑office bicycle storage
• Fun events for employees, friends, and family

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $155,700 - $186,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.