Staff Brand Designer

Webflow; United States; Remote; USD 163,000 - 195,000; Full time

Benefits offered by this job

Remote-first

Company bonus program

Competitive base pay

Job summary

Webflow is seeking a Staff Brand Designer to bridge brand and web, owning the primary brand surface on the company site and campaigns. You’ll shape pacing, narrative, and flow across visitor paths, translating brand ideas into production-ready web experiences and motion systems.

You’ll work openly with AI-assisted design and agentic tooling, collaborating across brand, motion, and marketing partners to ship launches and maintain alignment with performance, accessibility, and SEO goals.

Qualifications

• Experience designing brand systems for digital experiences.
• Ability to shape narrative and flow across a visitor journey.
• Comfort embedding brand across campaigns, events, film, and product.

Responsibilities

• Design the web as the primary brand surface and treat webflow.com as the brand experience.
• Shape pacing and narrative across a visitor path, not just page layouts.
• Express brand through behavior—type, motion, interaction, state.
• Extend brand system into web-native patterns and reusable components.
• Work between brand and web, carrying work from idea to shipped page.
• Own Webflow's marketing surface area, from CMS architecture to publishing workflow.
• Ensure the site demonstrates platform capabilities and supports performance and accessibility.

Skills

Brand design

Web design

Brand systems

Motion design

AI-assisted design

Collaboration

Job description

Headquarters: Remote URL: https://webflow.com/ Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We're looking for a Staff Brand Designer who works in the space between brand and web—someone who can hold a brand idea and build it themselves. Our marketing site is where most people meet Webflow, which makes it the primary surface of our brand rather than a place we put finished work. You'll design that experience and take it all the way into production on our own platform. The brand doesn't stop at the site, though—it shows up in campaigns, conference environments, film, and the product itself—and you'll work across those surfaces too. The border between those disciplines is disappearing in practice: a conference identity now ships as a motion system and a site in the same breath, and an announcement has to hold in a keynote and a viewport in the same week. This role also sits closest to the edge of what's newly possible, so we care most about someone who is already experimenting—putting AI and agentic tooling to real use and bringing back what holds up. You'll sit on Brand Studio, Webflow's in-house creative team, as a senior individual contributor working alongside brand designers, motion, and marketing partners.

About the role

Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States)

Zone A: $162,500 - $195,000

Zone B: $153,300 - $184,000

Zone C: $143,300 - $172,000

Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 177,000 - 213,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Application Information

Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for an existing vacancy

Reporting to the Manager, Brand Studio

As a Staff Brand Designer, you'll…

• Design the web as our primary brand surface Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections.
• Shape pacing, narrative, and flow across a visitor's path, not just the layout of individual pages.
• Express the brand through behavior—type, motion, interaction, and state—not only through how a frame looks at rest.
• Extend the brand system into web-native patterns and components that other designers and marketers can use without you in the room.
• Work in the space between brand and web Design and build in the same motion, carrying work from brand idea to shipped page without handing it off at the seam.
• Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems to publishing workflow.
• Build on Webflow as our most sophisticated customer, so the site stands as proof of what the platform can do rather than an exception to it.
• Hold the craft bar on brand expression and the technical bar on implementation at the same time, and know when the two are in tension.
• Make architectural calls that balance ambition against performance, scalability, and the cost of maintaining them a year from now.
• Ship launches, campaign pages, and fixes with speed and accuracy under real deadline pressure, including moments like Webflow Conf, and own performance, accessibility, and SEO health as ongoing commitments.
• Work across the brand's other surfaces Bring the same standard to work that isn't a website: campaign systems, conference environments, editorial, film, and the brand's expression inside the product.
• Design for coherence across surfaces, so an idea that starts on the site still holds up in a keynote, a video, or a physical space.
• Understand how a brand system has to behave differently in each medium, and help evolve the system itself rather than only its web expression.
• Experiment, and put what works into production
• Work in the open with AI-assisted design and development, generative code, and agentic build tooling, and bring back…