Staff Brand Designer

Facet; Northern (KY); Hybrid; USD 175,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Remote-first culture

Flexible PTO

Comprehensive benefits

Job summary

Facet is seeking a Staff Brand Designer to shape how our brand comes to life across experiences. After launching a new visual direction for a mobile app, you will define, scale, and actualize this aesthetic across our brand ecosystem.

You will partner with the Head of Design, Marketing, Growth Product, Product Design, and Engineering to build a cohesive visual language, scalable systems, and reusable components.

Qualifications

• 7+ years of hands-on visual, brand, and web design for consumer digital products.
• Strong ability to design scalable systems with reusable components.
• Expert in responsive web design and accessibility.
• Experience using generative AI in creative workflows.
• Proficient in collaboration with product managers and engineering.

Responsibilities

• Lead the visual direction and execution of high-impact design initiatives across Facet's marketing ecosystem, including design systems, websites, presentations, emails, creative execution across integrated marketing campaigns, advertising, in-product growth initiatives, and a broad range of marketing and graphic design assets.
• Design best-in-class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Own the visual design system for the typography, color, layout, motion, and detail that make our designs unmistakably Facet.
• Partner closely with Growth Marketing, Product Marketing, Product Design, Engineering, and external agencies to bring integrated experiences to life.
• Develop campaign and communication toolkits and scalable frameworks that replace our reliance on external agencies and improve creative consistency across all channels.
• Translate performance signals into impactful visual designs and high-converting 0-to-1 surfaces.
• Design and implement AI-assisted creative workflows, building the asset pipelines that let the entire team operate at a higher velocity.
• Assist with in-product design initiatives when necessary to ensure our team meets roadmap deadlines,
• Confidently articulate design decisions in cross-functional design critiques with stakeholders and leadership.

Skills

Brand design

Design systems

Web design

Figma

Adobe Creative Cloud

Collaboration

Communication

AI in design

Growth marketing

Tools

Figma

Adobe Creative Cloud

Job description

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows Facet to integrate advice into our members’ entire financial picture—all for an affordable, flat membership fee.

Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025. With an A+ BBB Rating and a Trustpilot "Excellent" score (as of Sept. 16, 2025)*, we are proud to be redefining the industry for our members and our team alike.

The Opportunity

Facet's Design team is looking to add an exceptionally talented Staff Brand Designer to shape how our brand comes to life across experiences. We recently launched a 0-to-1 mobile app that established a new visual direction, but that was just step one. Now, this individual contributer role will help us define, scale, and actualize this aesthetic across our entire brand ecosystem. You'll set the standard for visual craft by creating thoughtful, distinctive, customer-centered work and influencing creative direction across the organization, ensuring every touchpoint reflects a cohesive, high-quality design language.

This is a big opportunity for a designer who thrives on autonomy and wants to put their fingerprint on a fast-growing tech company. You won't just be receiving top-down decisions; you will act as a strategic partner to the Head of Design, actively co-creating the visual language that builds deep trust with our prospective members. As an embedded partner working closely with our Marketing and Growth Product Managers, you'll be a trailblazer - taking an initial vision and building it into a world-class, comprehensive design system.

Responsibilities:

• Lead the visual direction and execution of high-impact design initiatives across Facet's marketing ecosystem, including design systems, websites, presentations, emails, creative execution across integrated marketing campaigns, advertising, in-product growth initiatives, and a broad range of marketing and graphic design assets.
• Design best-in-class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Own the visual design system for the typography, color, layout, motion, and detail that make our designs unmistakably Facet.
• Partner closely with Growth Marketing, Product Marketing, Product Design, Engineering, and external agencies to bring integrated experiences to life.
• Develop campaign and communication toolkits and scalable frameworks that replace our reliance on external agencies and improve creative consistency across all channels.
• Translate performance signals into impactful visual designs and high-converting 0-to-1 surfaces.
• Design and implement AI-assisted creative workflows, building the asset pipelines that let the entire team operate at a higher velocity.
• Assist with in-product design initiatives when necessary to ensure our team meets roadmap deadlines,
• Confidently articulate design decisions in cross-functional design critiques with stakeholders and leadership.

• Online portfolio required for consideration
• An outstanding online portfolio showcasing exceptional visual craft, brand systems, responsive web, and work across growth and marketing surfaces.
• 7+ years of hands-on experience in visual, brand, and web design at a senior or staff level for consumer digital products.
• You have exceptional visual design instincts combined with a proven ability to think in scalable systems and build reusable components rather than just one-off designs.
• Deep expertise designing responsive web experiences and a stron understanding of modern web capabilities, accessibility, and performance considerations.
• You actively leverage generative AI as a real part of your creative workflow to boost efficiency and explore concepts without sacrificing the quality and judgement of your craft.
• Expert working ability in Figma and Adobe Creative Cloud.
• A self-starter and egoless collaborator who thrives partnering with product managers, takes feedback well, and proactively navigates tradeoffs to deliver cohesive creative solutions.
• Exceptional collaboration and communication; adept at advocating design decisions cross-functionally.
• Adept at navigating ambiguity, incorporating feedback, and embracing continuous brand evolution.
• Exposure to A/B testing, CRO, or growth experimentation a plus.
• Experience in lifestyle or wellness a plus.

• Competitive Compensation: $175,000 - $200,000 base salary + bonus
• Annual salary determined by the experience, knowledge, skills, and abilities of the applicant
• Please note - our salary bands are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees.
• Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
• Flexibility: Remote-first culture-work from anywhere in the U.S..
• Time Off: Flexible Paid Time Off (PTO).
• Comprehensive Benefits and Perks: Medical, dental, vision, 401(k) match, disability, paid parental leave, wellness reimbursement, and education reimbursement programs.
• Annual reimbursement allocation for certifications and ongoing education.

*Facet was ranked #1 Best Financial Advisory Firm 2025 by USA TODAY in April 2025 who partnered with Statista to rank the top 500 RIAs. Recommendations were collected via an independent survey among over 30,000 individuals. self-recommendations were prohibited, and no compensation was provided for the ranking. Facet has been Accredited with the Better Business Bureau® since June 2025, and as of February 2026 holds an A+ BBB Rating. This Accreditation does not imply BBB approval or endorsement. Plant-A Insights Group and Newsweek partnered to identify America's Top Financial Advisory Firms 2025. This analysis was performed with data as of September 2024 and reviewed over 15,000 financial advisories registered with the SEC. These rankings prepared by Plant-A reflect editorial content and no compensation was provided by Facet in connection with America's Top Financial Advisory Firms 2025." As of February 25, 2026; Facet has a 4.8 star rating with TrustPilot.com. TrustPilot uses a formula for calculation that considers three factors: time span, frequency, and Bayesian average. After the calculation, a TrustScore is then visualized into a star rating from 1 to 5 stars, including half stars. Facet’s star rating is calculated from reviews from January of 2022 to present day. Daily star rating may fluctuate. Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews and Facet has not made any payments in offer or receipt of any reviews. Please see additional information