Product Marketing Manager

Facet; Northern (KY); Hybrid; USD 115,000 - 130,000; Full time

Job summary

Facet is seeking a Senior Product Marketing Manager to champion our service and craft stories that resonate with our audience while driving growth. You’ll collaborate with product, sales, planning, training, and marketing to define and execute the product marketing strategy for our financial services.

You’ll develop messaging for launches and enhancements, analyze insights and trends, maintain our product claims, and lead go-to-market initiatives with a focus on storytelling and impact.

Qualifications

• 5+ years in product marketing, preferably in the financial industry.
• Proven track record of successful product launches and campaigns.
• Excellent written and verbal communication skills, with the ability to tell compelling stories.
• Strong analytical and problem-solving skills.

Responsibilities

• Understand our members and target consumers through market research and insights.
• Collaborate with product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams.
• Develop product positioning and messaging and go-to-market strategies.
• Launch new services and features with strong go-to-market plans.
• Create marketing content across website copy, blogs, presentations, and sales tools.
• Keep competitive intelligence up to date.
• Build and maintain our product claims library.
• Maintain key UX visual library and service demos.
• Create explainer videos.

Job description

We're looking for an experienced Product Marketing Manager to join our growing team. You'll be the champion for our service, crafting compelling stories that resonate with our target audience and drive business growth.

At Facet, we’re committed to providing accessible, flat-fee, personalized financial planning. Not just for retirement but for every facet of your life. We empower our members to achieve their goals so they can live the life they want. As a Senior Product Marketing Manager, you’ll collaborate closely with the product, sales, planning, training, and marketing teams and play a crucial role in defining and executing the product marketing strategy for our innovative financial services.

In this role, you’ll develop impactful product messaging and go-to-market strategies for new product launches and existing product enhancements. You’ll analyze consumer and member insights, market trends, and competitive intelligence to identify unique value propositions that resonate with our target audiences. We’re looking for a great story teller, and strong writer, who can explain customer benefits in a jargon-free and relatable way. You'll know our product inside and out and be a passionate advocate for our members.

If you're a product marketer with a strong background in financial services and a knack for storytelling, we would love to meet you.

What you'll do:

• Deeply understand our members and target consumers: You'll be the expert on our target audience, their needs, and how our service solves their problems. This means conducting market research, analyzing member data, and staying on top of industry trends.
• Collaborate across teams: You'll work closely with the product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams to ensure alignment and success.
• Develop product positioning and messaging: You'll craft impactful, relatable, and concise messaging frameworks that resonate with our audience and differentiate our service in the market. Ensure the messaging is used consistently, internally and externally.
• Launch new services and features: You'll lead go-to-market strategies, creating impactful launches that generate excitement and drive purchase.
• Create compelling marketing content: You'll be involved in the development of a variety of marketing materials, such as website copy, blog posts, presentations, and sales enablement tools.
• Keep our competitive intelligence analysis up to date.
• Build and maintain our product claims library.
• Maintain key user experience visual library.
• Keep our service demos fresh and accurate.
• Explainer videos

What you'll bring:

• 5+ years of experience in product marketing, preferably in the financial industry.
• A proven track record of successful product launches and marketing campaigns.
• Excellent written and verbal communication skills, with the ability to tell compelling stories.
• Strong analytical and problem-solving skills.
• A passion for technology and a desire to make a real impact at our company and in the world.

Preferred Experience:

• Experience in a fast-paced, startup environment
• Experience conducting rapid consumer surveys

• $115,000 - $130,000 base salary + bonus.

• Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
• Time Off: Flexible Paid Time Off (PTO).
• Comprehensive Coverage: Medical, dental, vision, 401(k) match, disability, and paid parental leave.
• Certification reimbursement program.
• Flexibility: Remote-first culture—work from anywhere in the U.S.

*Facet was ranked #1 Best Financial Advisory Firm 2025 by USA TODAY in April 2025 who partnered with Statista to rank the top 500 RIAs. Recommendations were collected via an independent survey among over 30,000 individuals. self-recommendations were prohibited, and no compensation was provided for the ranking. Facet has been Accredited with the Better Business Bureau® since June 2025, and as of February 2026 holds an A+ BBB Rating. This Accreditation does not imply BBB approval or endorsement. Plant-A Insights Group and Newsweek partnered to identify America's Top Financial Advisory Firms 2025. This analysis was performed with data as of September 2024 and reviewed over 15,000 financial advisories registered with the SEC. These rankings prepared by Plant-A reflect editorial content and no compensation was provided by Facet in connection with America's Top Financial Advisory Firms 2025. As of February 25, 2026; Facet has a 4.8 star rating with TrustPilot.com. TrustPilot uses a formula for calculation that considers three factors: time span, frequency, and Bayesian average. After the calculation, a TrustScore is then visualized into a star rating from 1 to 5 stars, including half stars. Facet’s star rating is calculated from reviews from January of 2022 to present day. Daily star rating may fluctuate. Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews and Facet has not made any payments in offer or receipt of any reviews. Please see additional information