Sr. Staff Program Manager - Edge Product Marketing (Remote)

Seagate Technology; United States; Remote; USD 137,000 - 200,000; Full time

Job summary

Join a leading technology company as a Product Marketing Lead, responsible for driving product launches and market strategies. This fully remote role requires expertise in product positioning, market research, and a strong ability to collaborate with various teams. You will play a key role in shaping the future of Edge Datacenter products through effective storytelling and strategic marketing initiatives.

Benefits

Discretionary bonus program

Medical, dental, and vision insurance

401(k)

Paid parental leave

Flexible time off

Qualifications

• Proven expertise in product marketing with a strong understanding of market dynamics.
• Ability to craft compelling marketing narratives and campaigns.
• Experience in strategic roles with a focus on brand management and customer insights.

Responsibilities

• Develop and execute product launch plans for Edge Data Center Devices.
• Conduct market research and manage brand image through marketing campaigns.
• Collaborate with cross-functional teams to enhance product visibility and market presence.

Skills

Product Positioning

Market Research

Brand Management

Campaign Management

Storytelling

Creative Direction

Customer Insights

Communication Skills

Strategic Thinking

Education

Bachelor's degree in Business/Marketing

Master's degree

Tools

Microsoft Suite Applications

Adobe Creative Cloud

Job description

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Location:

US

Posting Date: May 24, 2025

Job ID: 11936

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals which span our Exos Enterprise, Ironwolf NAS, and Skyhawk Video product lines.

About the role - you will:

As a Product Marketing lead within this team your primary responsibility will be to develop robust product launch plans and launch products into the market. This role requires quick information processing and decision-making skills, as well as the ability to collaborate effectively with others. You will be part of a core team, interacting with creative services, vertical segment leaders, channel marketers, operations, engineering, technical marketing and customer care. You will own the product marketing activities as well as be the voice of the product for Edge Data Center Devices.

Requirements and Scope

Product Positioning: Expertise in developing and implementing product positioning strategies to differentiate products in the market.

Market Research: Ability to conduct thorough market research to understand consumer needs and preferences.

Brand Management: Skilled at managing and enhancing the brand image through effective marketing campaigns.

Campaign Management: Experience planning, executing, and optimizing marketing campaigns to drive product awareness, enable demand generation and increase sales.

Storytelling: Ability to tell compelling stories about the product to engage customers and stakeholders.

Creative Direction: Experience creating and providing creative direction for marketing materials, including product guides and product shots, web pages, packaging and more.

Customer Insights: Proficiency gathering and analyzing customer insights to inform product development and marketing strategies.

Communication Skills: Be able to convey complex ideas in a simple way and collaborate with stakeholders to ensure the core product vision is understood and supported.

Strategic Thinking: Skill required to develop and executing strategic plans for product success.

About you:

• Strong presentation skills and a passion for crafting compelling storylines.

• A sense of humor, the ability to have fun in your role and collaborate with a broad team.

• Proficiency with Microsoft Suite Applications, CoPilot experience is a plus.

Your experience includes:

• Experience with Adobe Creative Cloud is a bonus but not required.

• Experience with visual mock up’s & video creation is a bonus but not required.

• Bachelor's degree in Business/Marketing or equivalent experience; a Master's degree is a plus.

Location:

Remote United States; #LI-Remote; This is a fully remote opportunity.

Seagate is able to offer virtual employment for this position in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, NC, NH, NJ, NM, NY, NV, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, WY.

The estimated base salary range for this position is $137,000 - $200,000. The individual salary is based on work location and additional factors, including job-related skills, experience, and relevant education or training.

Seagate offers comprehensive benefits to its eligible employees, including, but not limited to, eligibility to participate in discretionary bonus program, medical, dental, vision, and life insurance, short-and long-term disability, 401(k), employee stock purchase plan, health savings account, dependent care, and healthcare spending accounts. Seagate also offers paid time off, including 12 holidays, flexible time off provided pursuant to Seagate policy, a minimum of 48 hours of paid sick leave, and 16 weeks of paid parental leave. The benefits for this position are based on a full-time schedule for a full calendar year and may differ depending on work location.

Location: Remote United States
Travel: None

About Us

With more than four decades of storage innovation, Seagate empowers humanity to thrive in the data age and helps people and businesses navigate the ever-expanding data landscape.

We craft precision-engineered, cutting-edge solutions that help the world store and manage exponential data growth.

Seagate is powered by our talented andpassionate workforce of 29,000 employees across the globe who embody our core values: integrity, innovation, and inclusion. Striving towards excellence every single day, we show up with these values for our customers, business partners, shareholders, and communities alike.

Join us and get inspired to make a difference in the datasphere!

Seagate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, national origin, citizenship status, physical or mental disability, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, sexual orientation, religion, military and veteran status, or other status protected by applicable law. We will consider for employment qualified applicants with arrest and conviction records. EEO Know Your Rights Poster

Seagate will provide reasonable accommodationwith the application process upon request as required to comply with applicable laws. If you need assistance oraccommodation due to a disability, you may contact us at [e-mail].

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